Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
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Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
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Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.
LINKS
Caryn Wasser on LinkedIn
Little Spoon Target Launch
Little Spoon x Meet Cutes NYC
Little Spoon Taylor and Trave memes
Little Spoon + Sauz
Little Spoon + Graza
Little Spoon + Dusen Dusen
Little Spoon + Rachel Antonoff
Little Spoon + Grillo's Pickles
Skin Deep + Little Spoon
CAVA
Dunkin
Liquid Death
Ryan Air