『My Best Campaign』のカバーアート

My Best Campaign

My Best Campaign

著者: Monday Creative Inc
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概要

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?Monday Creative Inc マーケティング マーケティング・セールス 経済学
エピソード
  • Amanda's brand + marketing trend predictions 2026
    2026/02/11
    Every year we make a series of predictions that sit at the crossover of marketing and active / outdoor / wellness brands. We call it our Crystal Baller. This is the 6th edition—the second to make it on My Best Campaign. From cortisol to vintage gymwear, it's a non-so-comprehensive list of what we'll all be talking about in 2026.LINKSRead the original Crystal Baller postGood Thinking PodcastThe Business of Fashion PodcastArticles of Interest PodcastRunning Supply SubstackThe Sweat Lookbook SubstackAs Seen On SubstackFitt Insider emailThe Future Party emailThe Running EventSwitchbackmade-for-social minidramasJacquemusFfernBurberryChanelSatisy Running: I think I saw you on my run todayDiadora's Cinematic SocialShawna Olsten on My Best CampaignCoperni’s probiotic "bacteria-infused" clothingHuhaCelliantHikerkindWestbeachMarco Langon x Diadorathe 12-hour walkBrick phone-blockerThe Bandit Grand PrixTracksmith Twilight seriesRapha PrestigeRedbull RampageMara Hoffman on SubstackTory DailyMelani Masarin’s Nightshade on SubstackWellsaid by MadewellRare Beauty Secrets.Our past predictions from: 2025, 2024, 2023, 2022 and 2021
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    13 分
  • The power of community (+ a really good workout)
    2026/01/22

    Brogan Graham built a global fitness revolution with 250,000 committed members across the globe. We sat down, literally on the floor at The Running Event, to talk about how he did it and what brands can learn about growing organic communities and foster die hard fans. We cover: how to turn fans into evangelists. What is the right amount of friction for a branded event? And what is the biggest barrier that makes it impossible for some brands to partner with local community crews.


    LINKS

    • Brogan on Linkedin

    • Outward Agency

    • The November Project

    • Your Story in 60-seconds photos by Tony with a Sony

    • Training Group

    • Philicia Douglas

    • Laura Green

    • Brogan on Rich Roll

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    1 時間
  • Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
    2025/12/10

    Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.


    LINKS

    Caryn Wasser on LinkedIn

    Little Spoon Target Launch

    Little Spoon x Meet Cutes NYC

    Little Spoon Taylor and Trave memes

    Little Spoon + Sauz

    Little Spoon + Graza

    Little Spoon + Dusen Dusen

    Little Spoon + Rachel Antonoff

    Little Spoon + Grillo's Pickles

    Skin Deep + Little Spoon

    CAVA

    Dunkin

    Liquid Death

    Ryan Air


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    1 時間
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