When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.

LINKS

PYNRS Performance Streetwear

Pioneers Run Crew Boston

JayZ in Brooks with Pharrell

Sidney for GQ x Brooks

New York Pioneer Club

Gabby Thomas, Olympic Gold Medalist

Best Flo Jo fashion moments

TrailblazHers Run Co & Newton Police lawsuit resolution

Desiree "Des" Linden, "Queen of Boston"

Prolyfyk

We Off the Couch

Mike Peck, Brooks Creative Director

David Hashim Photography

Kane x PYNRS

Diet Starts Monday

Brainchild

Jason Mayden's book The Speed of Grace

Traction

Nipsey Hussle

Huckberry has long been the benchmark for branded documentary content—iconic series like Dirt, Shop Class, and Huckberry Homes have racked up millions of views for the brand. Danny Segal is the creative director who kicked this content engine into gear. We talked about the key ingredients of brand content collaborations, how to hit the right balance of content and commerce, and he spilled his best trove of inspiration right now.

LINKS

• https://www.dannysegal.wtf/

• https://www.linkedin.com/in/danielgsegal/

• https://enjoybrami.com/

• Brad Leone series

• Coors series

• Dirt series

• Huckberry Homes

• Shop class series

• Aime Leon Dore

• A24

• Nike ACG Train

• Black Crows

Heading to SXSW? This is the guide I wish I'd had on my first trip. After eight years attending South by Southwest, I've figured out exactly how marketers can get the most out of the week—from scheduling strategy and what sessions to prioritize, to what to wear, what to eat, and how to navigate Austin without any FOMO.

In this video we cover:
- Where to stay & how to get around

- What to pack (including the shoe rule)

- How to plan your sessions (and when to ditch your plan)

- Why panels are overrated & what to attend instead

- The #1 way to network at SXSW

- Brand activations worth your time

Whether it's your first time or your fifth, there's something here for you.Drop your questions in the comments — and let me know if you'll be there. The Monday team will be on the ground as always.

#SXSW #SXSW2026 #MarketingStrategy #SXSWGuide #ContentMarketing #MarketingTips #Austin #SouthBySouthwest