In this episode of MULCH, I'm joined by Jen from Bristol Flower Company, creator of the new FlowerTracker Pro.

FlowerTracker Pro has been designed specifically for flower farmers, making it easier to record what you're cutting and turn those numbers into useful information about what is actually happening on your farm.

Jen and I talk about how the idea began, what happened when 50 flower farmers started beta testing it, and how their feedback has shaped the finished product.

We look at how the Tracker works in practice, from simply recording total stem numbers to tracking individual varieties, beds, buckets, orders and customers — and how that information can help us make better decisions about what earns its space on our farms.

We also talk about where to start if data collection feels overwhelming, what FlowerTracker Pro does not replace, pricing, data ownership and security, and some of the features Jen hopes to add next.

Most importantly, this is a conversation about something I talk about regularly on MULCH: collecting useful information about our farms so that the decisions we make are based on evidence rather than what we think happened.

FlowerTracker Pro launches on Friday 14 August 2026.

This week on MULCH, Rebecca shares a short, steadying episode designed to help you stay focused and resilient as the season gathers pace.

As we reach the end of the first quarter of the year, it's easy to feel behind, overwhelmed, or unsure whether you're doing enough. This episode offers five honest reminders to bring you back to what really matters on your flower farm.

These are not complicated strategies, they're the simple truths that help you stay grounded, keep moving forward, and grow a business that works for you.

This is an episode to return to when negative thoughts creep in, or when you find yourself comparing your farm to others.

This week on MULCH, Rebecca shares a lighter episode for growers coming through a busy Mother's Day weekend.

Flower farms aren't usually held together by big moments or dramatic decisions. More often, they're sustained by small habits repeated quietly week after week across the season.

In this episode, Rebecca talks through some of the simple practices that help keep a flower farm running smoothly and professionally — from preparing cutting tools and keeping buckets clean, to labelling seedlings properly, recording sowing notes, and replying to customer enquiries promptly.

These small habits might not appear in the photographs we share online, but together they create the consistency that allows flower farms to deliver beautiful flowers reliably to customers.

Rebecca also explains how she uses the Flower Farmer's Planner to track these habits, record propagation notes and review decisions across the season so that lessons learned aren't forgotten the following year.

If you're feeling tired after a busy week of cutting and delivering flowers, this episode is a gentle reminder that professional flower farms are built on steady rhythms and small habits — not perfection.

In this episode:

• Why small habits matter more than big moments
• Preparing tools and buckets for consistent flower quality
• Avoiding the frustration of unlabelled seed trays
• Recording sowing lessons so you don't relearn them next year
• Managing customer enquiries without mental overload

Links

🌿 Order the Flower Farmer's Planner
https://www.silvergreyfoliage.com/education