In this week's episode of Mulch, Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directions, and the pressure to master every skill at once.

Rather than seeing these challenges as personal failings, Rebecca reframes them as completely normal parts of the flower-farming journey — and as opportunities to build structure, clarity, support and confidence for 2026 and beyond. She also shares news of a private podcast series for Grow Club members, featuring expert voices on branding, design, websites, small-business strategy and content creation.

If you'd like to grow your flower farm with steadier roots, shared learning and a strong community beside you, you can join Grow Club here:

https://silvergreyfoliage.com/grow-club/

Doors close on 31st December.

In this week's episode of Mulch, Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year begins. She explores why reusing your own best-performing content is not cheating but smart, sustainable marketing — and why worrying less and doing more will always serve your business far better than trying to be perfect.

Rebecca also shares an update on Grow Club, including the newly uploaded teaching library, the upcoming reflection session on 9th December, and the limited mentoring sessions available for the next three members.

If you'd like structure, support and a grounded community as you prepare for 2026, you can join Grow Club here: https://silvergreyfoliage.com/grow-club/

In this week's reflective episode of Mulch, Rebecca shares two stories from Silver Grey Foliage that shape the way she understands resilience and reflection that it takes to grow a flower farm. From the unlikely moment she met the farmer who offered her her growing space, to the family tradition that marks the end of each season, these stories uncover the quiet determination and gentle hope that sit beneath every successful growing year.

Rebecca also explores what real resilience looks like for flower farmers — not "pushing through," but creating structure, accountability, learning, and community so you don't grow alone. She closes with a look at how these themes have shaped the ROOTS framework and the vision for Grow Club in 2026.

If you'd like support, structure, and community as you plan for the season ahead, Grow Club's early bird pricing is available until Sunday at midnight — now is the perfect time to join.

In this week's episode of Mulch, Rebecca shares the three shifts that can make the biggest difference to your flower farm in 2026: understanding how money moves through your business, treating your farm like the business it truly is (whatever its size), and why growing less can actually help you grow better. It's an honest, encouraging look at what really strengthens a flower-farming practice, rooted in experience rather than overwhelm.

If you'd like support putting these ideas into action next year, Grow Club is open come and join us.

Welcome back to MULCH. In this episode, Rebecca shares why she's relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community.

She opens up about the loneliness many flower farmers feel, the lessons from six years of growing Silver Grey Foliage, and the five themes that became the ROOTS Framework:
Resilience, Openness to Change, Ongoing Learning, Trusted Support, and Steady Consistency.

Introducing GROW Club — a space designed to help flower farmers grow steady, profitable businesses without burnout, overwhelm, or yet another course to "keep up with."

Listen in for details on how GROW Club works, when we begin, and an early-bird thank-you for those who join first.

Join Grown Club Here

In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community.

I set out the 7 reasons why I think it is important to get your pricing right. I'm 100% honest and I use some difficult language as I do this.

I talk about the things that are commonly missed out of pricing in addition to making sure that the first 7 reasons are addressed.

Pricing is part of The Flower Farming Business School Online. This is week 8 and we have covered the first pricing module which is all about pricing corms and bulbs accurately.

Registration to join the Flower Farming Business School in Q2 will open on Monday March 24th.

Sign up here to be the first to know about teh curriculum and to sign up.

Finally, this week we went over 10000 downloads of the MULCH podcast! celebrate with us and buy me a coffee!

Thank you

Rebecca

In this episode of MULCH I address the really tricky question that we all face every year, and often several times a year as a Flower Farmer. 'Am I growing enough flowers and foliage on my flower farm?'

It's so important to see this question as one based in the present moment and not a question in comparison to where I want to be in 3 or 5 years time.

So I ask myself questions at this time of the year to help me to understand the actual position that I find myself in as I head into the beginning of my flower season.

And I start with this question:

'Am I growing cut flowers that will cover as much of the season as I want to cover?'

because if the answer is yes then whilst I may want to have more of each, the want is not necessarily proportionate to the need. And if the answer is yes, then really this is the place to stop asking questions so that I can focus on getting the best quality out of what I have, rather than trying to do more.

The purpose of The Flower Farming Business School Online is to help you to make the best decisions for you and your Flower Farm. I ask questions like this all of the tim, because I want to help you to make the best decisions and to understand why you have made them.

Quarter 2 of THe Flower Farming Business School will open for registration on Monday March 24th. Quarter 2 will start on Monday 31st March and I can't wait to work with you to make your Flower growing business work for your.

SIGN UP HERE to hear all of the details first.

Rebecca

This Episode will change how you think about how you rest and how you regain your best energy and most importantly why.

Sophie, Author and Positive Psychology Practitioner shares her vast knowledge generously in our conversation and explains the links between different types of rest, energy and productivity, where productivity is not just, 'getting stuff done'

This episode is not just for Flower Farmers. It's for Florists, Small Business owners and ALL women.

I'd love to hear your feedback. Share a review and help more people to benefit from Sophie's generosity in this Episode of MULCH.

Links from the Podcast:

https://sophiecliff.com/the-hustle-cure - Head to the website to find our more about The Hustle Cure and working with Sophie Cliff