In this week's episode of Mulch, Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directions, and the pressure to master every skill at once.

Rather than seeing these challenges as personal failings, Rebecca reframes them as completely normal parts of the flower-farming journey — and as opportunities to build structure, clarity, support and confidence for 2026 and beyond. She also shares news of a private podcast series for Grow Club members, featuring expert voices on branding, design, websites, small-business strategy and content creation.

If you'd like to grow your flower farm with steadier roots, shared learning and a strong community beside you, you can join Grow Club here:

https://silvergreyfoliage.com/grow-club/

Doors close on 31st December.

In this week's episode of Mulch, Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year begins. She explores why reusing your own best-performing content is not cheating but smart, sustainable marketing — and why worrying less and doing more will always serve your business far better than trying to be perfect.

Rebecca also shares an update on Grow Club, including the newly uploaded teaching library, the upcoming reflection session on 9th December, and the limited mentoring sessions available for the next three members.

If you'd like structure, support and a grounded community as you prepare for 2026, you can join Grow Club here: https://silvergreyfoliage.com/grow-club/

In this week's reflective episode of Mulch, Rebecca shares two stories from Silver Grey Foliage that shape the way she understands resilience and reflection that it takes to grow a flower farm. From the unlikely moment she met the farmer who offered her her growing space, to the family tradition that marks the end of each season, these stories uncover the quiet determination and gentle hope that sit beneath every successful growing year.

Rebecca also explores what real resilience looks like for flower farmers — not "pushing through," but creating structure, accountability, learning, and community so you don't grow alone. She closes with a look at how these themes have shaped the ROOTS framework and the vision for Grow Club in 2026.

If you'd like support, structure, and community as you plan for the season ahead, Grow Club's early bird pricing is available until Sunday at midnight — now is the perfect time to join.