In this episode of Muhami Matters, Chris Adams speaks with Cat Woolrich, Founder of Nine Yard Marketing, about why “hope” is not a marketing strategy and how professional services firms can move from wishful thinking to measurable, strategic marketing that drives results.

They explore:

✅ Why many professionals still rely on “hope” in their marketing

✅ How to align marketing with business goals

✅ The importance of clear messaging and knowing your audience

✅ How to measure success and know when to pivot

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this Muhami Matters trailer, Chris Adams is joined by Cat Woolrich, Founder of Nine Yard Marketing, to explore why “hope” is not a marketing strategy and how professional services firms can move from wishful thinking to measurable, results-driven marketing.

🎧 Full episode launches Monday, 3 November 2025.

🌐 Learn more: https://muhami.ae/muhami-matters/

👤 Guest: https://www.linkedin.com/in/cat-woolrich-96603327/

🏢 Nine Yard Marketing: https://www.nineyardmarketing.co.uk/

🎙️ Host: https://www.linkedin.com/in/chrisadamsdxb/

🎧 Listen to more episodes: https://shows.acast.com/muhami-matters

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Muhami Matters, Chris Adams is joined by Sharon Means, Founder of Sharon Means Business, to discuss the growing trend of fractional leadership and its value for professional firms.

Sharon explains how firms can achieve smarter growth by engaging experienced leaders on a fractional basis, gaining strategic insight without the full-time overhead.

The conversation explores practical ways that fractional executives support business transformation, strengthen leadership teams, and help organisations stay agile in competitive markets.

🎧 Tune in now to discover how thinking fractional could be the key to sustainable success.

🔗 Guest Links

Sharon Means – linkedin.com/in/sharonmeans/

Website – sharon-means-business.com

🎙 Host

Chris Adams – linkedin.com/in/chrisadamsdxb/

🏢 Produced by

CJA Consulting – cjaconsult.com

🎥 Watch the full video episode on YouTube: youtube.com/@MuhamiME

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Muhami Matters, Chris Adams sits down with Sharon Means, Founder of Sharon Means Business, to explore how fractional leadership can help professional firms grow smarter, not just bigger.

Discover how embracing a fractional approach to management and strategy can unlock agility, efficiency, and profitability in your firm.

🎧 Tune in on Monday, 27 October 2025 for the full conversation.

Follow Sharon on LinkedIn

Learn more at www.sharon-means-business.com

🎙️ Hosted by Chris Adams

Produced by CJA Consulting

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Muhami Matters, host Chris Adams speaks with Stuart Mason, author of How to Wreck Your Business and creator of the Inverted Growth Model. Stuart built a multi-million-pound printing company, only to see it collapse on its 20th anniversary. He now helps business owners avoid the same mistakes.

They discuss:

• Why chasing turnover can destroy profit
• The dangers of ego and complacency in business
• The seven levers that truly drive growth
• How to build a sellable business (especially for Gen X owners)
• Why most business owners regret selling their business

🎧 Listen now to discover how failure can become your greatest teacher.

Guest: Stuart Mason

LinkedIn: https://www.linkedin.com/in/stuart-c-mason/

Website: https://www.howtowreckyourbusiness.co.uk/

🎙️ Learn more about the show: https://www.muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #محامي #CJAConsulting #Entrepreneurship #BusinessLeadership #SMEs #BusinessGrowth #InvertedGrowthModel

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this upcoming episode of Muhami Matters, host Chris Adams speaks with Stuart Mason, author and business mentor behind How to Wreck Your Business. Stuart shares the hard lessons from years of experience, helping leaders understand what not to do when running a company.

🎧 The full episode will be released on Monday 20 October.

Follow Muhami Matters to stay updated.

🔗 Guest: Stuart Mason on LinkedIn

🌐 howtowreckyourbusiness.co.uk

#MuhamiMatters #Muhami #محامي #CJAConsulting #BusinessLeadership #Entrepreneurship #Startups #BusinessMistakes

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

Chris Adams talks with leadership expert Briony Platt, founder of Lean Into Learning, about the ripple effect of developing mid-level managers. Briony shares practical insights into why training leaders at this level has the biggest impact on employee engagement, retention, and performance.

They explore DISC profiling, leadership coaching, and the real-world lessons Briony learned when she first moved from recruitment into management.

🎧 Listen now to discover:

• How investing in managers transforms culture
• What effective leadership development really looks like
• How self-awareness and communication drive better teams
• 
  

Connect with Briony Platt → https://www.leanintolearning.co.uk/who-are-we/

Follow Chris Adams → https://www.linkedin.com/in/chrisadamsdxb/

#MuhamiMatters #Muhami #محامي #CJAConsulting #Leadership #LearningAndDevelopment #PeopleDevelopment #LeanIntoLearning

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

How do you build better managers, and why does it matter so much?

In this trailer, Chris Adams speaks with Briony Platt, founder of Lean Into Learning, about the power of developing mid-level leaders and how that creates a ripple effect across entire organisations.

From her own experience as a high performer turned leadership trainer, Briony shares insights that will resonate with every business leader.

🗓️ Full episode out Monday, 13 October 2025

#MuhamiMatters #Muhami #محامي #CJAConsulting #Leadership #LearningAndDevelopment #HumanResources #Management #ProfessionalGrowth #LeanIntoLearning

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.