『Muhami Matters』のカバーアート

Muhami Matters

Muhami Matters

著者： Christopher Adams
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Muhami Matters is the podcast where credibility meets clarity across law, business and professional services.


Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace.


Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice.


You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work.

Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips.


Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place.


For full information on Muhami visit us at www.muhami.ae

Hosted on Acast. See acast.com/privacy for more information.

Christopher Adams マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Stop Gambling with Your Marketing

    Stop Gambling with Your Marketing
    2026/08/02

    The Marketing Mistake Every Professional Makes


    Professional services marketing should not be a gamble.


    In this episode of Muhami Matters, Chris Adams speaks with Sophie Zollmann, founder of FMD Strategic Partners, about why lawyers, doctors, advisers and other independent professionals need strategy, positioning and data before jumping into social media, advertising or lead generation.

    Sophie explains how professional services firms can become seen, heard and chosen by the right clients, even when competing with much larger organisations.


    The conversation covers:

    • Why random marketing tactics no longer work

    • How positioning helps independent professionals stand out

    • Why marketing and sales must work together

    • The role of data in lead generation and commercial growth

    • How authenticity strengthens professional brands

    • How AI can support marketing without replacing human judgement

    • One practical step firms can take to improve visibility


    Guest: Sophie Zollmann

    Founder, FMD Strategic Partners

    Website: https://fmdstrategicpartners.com

    LinkedIn: https://linkedin.com/in/sophiazollmann

    LinkedIn business page: https://www.linkedin.com/company/fmd-strategic-partners/

    Instagram: https://instagram.com/thesophiezo

    YouTube: https://www.youtube.com/@sophiezomarketingexpert


    Hosted by Chris Adams, founder of Muhami and CJA Consulting.

    Muhami Matters: https://muhami.ae/muhami-matters/

    CJA Consulting: https://www.cjaconsult.com


    #MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #ProfessionalServicesMarketing #MarketingStrategy #LegalMarketing #BusinessGrowth #BrandPositioning #DataDrivenMarketing

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 13 分
  • Stop Gambling with Your Marketing | Trailer

    Stop Gambling with Your Marketing | Trailer
    2026/07/30

    Random marketing tactics are no longer enough.


    In this episode of Muhami Matters, Chris Adams speaks with Sophie Zollmann, founder of FMD Strategic Partners, about why professional services firms need strategy, positioning and data before jumping into social media, advertising or other marketing activity.


    Sophie shares how independent lawyers, doctors, advisers and other professional service providers can become more visible, more credible and more likely to be chosen, even when competing with much larger organisations.


    The full episode will be released on Monday, 3 August 2026.


    Guest: Sophie Zollmann

    Company: FMD Strategic Partners

    Website: https://fmdstrategicpartners.com

    LinkedIn: https://linkedin.com/in/sophiazollmann


    Hosted by Chris Adams, founder of Muhami and CJA Consulting.


    #MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #MarketingStrategy #BusinessGrowth #BrandPositioning

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    1 分
  • How to Lead with Your Strengths

    How to Lead with Your Strengths
    2026/07/26

    How to Lead with Your Strengths | Steve Barrett


    What changes when leaders stop trying to fix every weakness and start building around what people naturally do best?

    In this episode of Muhami Matters, Chris Adams speaks with Steve Barrett, founder of Black Flag Coaching, about CliftonStrengths, leadership, blind spots and the value of complementary partnerships.


    Steve shares his journey from 30 years in senior leadership into independent practice, including the realities of building a business, moving into coaching and advisory work, and learning how strengths can support better decisions, stronger teams and more sustainable growth.


    The conversation explores:

    • Why focusing on weaknesses can be demotivating

    • How strengths can become blind spots

    • Why leaders should not try to be good at everything

    • How complementary partnerships improve performance

    • How strengths can help leaders avoid becoming bottlenecks

    • Why understanding all 34 CliftonStrengths themes matters

    • How strengths can support change, growth and transition

    • The role of strengths in professional services and franchising


    Connect with Steve Barrett:

    Black Flag Coaching: https://blackflagcoaching.com/

    LinkedIn: https://www.linkedin.com/in/steve--barrett

    Instagram: @blackflagcoaching

    TikTok: @steve.barrett51


    Hosted by Chris Adams, founder of Muhami and CJA Consulting.

    Muhami Matters: https://muhami.ae/muhami-matters/

    Muhami: https://muhami.ae

    CJA Consulting: https://www.cjaconsult.com


    #MuhamiMatters #Muhami #CJAConsulting #محامي #CliftonStrengths #Leadership #StrengthsBasedLeadership #TeamDevelopment #BusinessGrowth #ProfessionalServices

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    1 時間 6 分
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