In this episode of the British Business Podcast, Matt Holland and co-host Tom McIlvenny get stuck into the topic of reputation—why it’s your most valuable asset, how to build it, and what happens when it all goes wrong.🧱 Why consistency matters more than perfection in business relationships👂 How your reputation is really built (hint: it’s what people say when you’re not in the room)🚨 Learning from the Gerald Ratner disaster: £500m lost with one sentence⚠️ The danger of growing your brand faster than your systems🔧 How to recover when you get it wrong—winning back trust the right way💡 Key Takeaway:Your reputation is your strongest marketing tool—but it’s a living thing. It needs constant work, honesty, and humility. Underpromise. Overdeliver. And when you mess up, own it.🎧 Listen now on Spotify | Watch on YouTube🔊 Spotify – https://open.spotify.com/show/4uqUUHLdho0f9o3hc0WjLZ📺 YouTube – https://www.youtube.com/@BritishBusinessPodcastFollow Matt:📸 Instagram – https://www.instagram.com/mrmattholland/👨‍💻 LinkedIn – https://www.linkedin.com/in/mrmattholland/📱 TikTok – https://www.tiktok.com/@mrmattholland❌ X – https://x.com/mrmattholland1Follow Tom:👨‍💻 LinkedIn – https://www.linkedin.com/in/tom-mcilvenny-b15b9555/💬 Drop a comment: What’s the worst reputation mistake you’ve seen a business make—and how did they (or didn’t they) recover?