We're back with the third episode of the General Manager series on Stories from the River!

Heather Greenwood hosts a lively discussion with two dynamic General Managers from Broad River Retail: Troy Walker, who leads the Columbia Bloodline, and Jason Sessoms, General Manager of the Aiken Thoroughbreds. The conversation dives into their journeys with the company, highlighting the evolution of the General Manager role over the years—from a focus solely on selling furniture to embracing standardized processes and fostering a culture of consistency across stores. Both Troy and Jason share how their roles center around competition, setting the tone each day, and cultivating a winning mindset among the Memory Makers in their stores.

The episode also explores the importance of recruiting, training, and retaining top Memory Makers, with Jason emphasizing the long-term value of investing in people through thorough onboarding and continuous development. Troy reflects on building successful groups by fostering trust, supporting each other's growth, and ensuring that the right people are in the right seats. Both General Managers pay tribute to their personal and professional mentors—especially their multi-unit leader Dana—for her supportive and impactful leadership. They celebrate Broad River Retail's ongoing investment in Memory Makers' growth and development and offer advice for those seeking a rewarding, people-first career at the company.

Watch the other episodes in this series!

Behind the Scenes with Broad River Retail’s General Managers: Heart, Hustle, and Culture - https://youtu.be/2AJKPAxjQJQ

Leading With Heart: General Managers Chris Morrell and Mitch Dixon on People, Passion, and Retail - https://youtu.be/b2yEN0TvSco