In this episode of the California Sports Lawyer Podcast, host Jeremy Evans sits down with Rob Sine, Co-Founder and Chief Executive Officer of Blueprint Sports, a leader in the Name, Image, and Likeness (NIL) space. With over twenty years of experience across professional sports, collegiate athletics, and major agencies, Rob offers a unique perspective on how NIL continues to evolve and reshape the business of college sports.

Jeremy and Rob discuss how Blueprint Sports is building the infrastructure for NIL success—supporting athletes, collectives, and universities through a “software + service” model that blends innovation, compliance, athlete, and fan empowerment. The conversation covers:

• The shift from transactional NIL deals to comprehensive, revenue-share, and agency-style partnerships

• How athletic departments and donor platforms are adapting to the modern NIL ecosystem

• The legal, ethical, and compliance considerations driving NIL decision-making

• Practical insights for student-athletes, administrators, and sports lawyers navigating this fast-moving landscape

This episode offers a deep look into how Blueprint Sports is redefining the NIL era and what it means for the future of collegiate athletics. (Season 7, Episode 41).

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