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Mistakes Course Creators Make and How to Not Make Them

Mistakes Course Creators Make and How to Not Make Them

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 So you're thinking of creating a course, or maybe you've just launched one and you're wondering why it’s not quite hitting the mark. You’re not alone. Course creation is powerful, profitable, and incredibly rewarding… when it’s done right. In this episode, I’m diving into the top 10 mistakes I see course creators make time and time again. These are the ones that can trip us up, slow us down, and sabotage even the best of intentions. The good news is they’re totally avoidable. Grab a cuppa and your notebook because we’re covering the must-knows that will help you create a course that actually connects, teaches, and transforms. These are the top 10 Mistakes we see Course Creators Make Why not defining your target audience can derail your course from the start (And how to get crystal clear on exactly who your course is for) The importance of clear learning objectives Because content without direction equals overwhelm for you and your learners How to plan your course like a journey From module mapping to lesson structure, we look at how to build a strong foundation Why engagement isn’t optional Your course isn’t a textbook. Mixing up delivery styles matters, and so does community The hard truth about course promotion Creating the course is only part of the job. Marketing it is a whole other beast Offering support that suits different learner types Why having a community or support pathway can be the difference between completion and abandonment Keeping your course content relevant What worked a year ago might not work today. Here’s how I review and refresh The danger of skipping the testing phase Beta testers are gold. Don’t launch without them Underestimating the time it takes There’s no such thing as truly passive income. Let’s talk about batching, planning, and space to create Getting the balance of value right More content isn’t always better. Transformation is the goal, not information overload Creating a course is never about being perfect. It’s about being purposeful. When we get clear on who it’s for, what they’ll achieve, and how we’ll support them through it, we’re setting everyone up for success. If you’re looking to create your own course, I dive into these strategies inside the Course Creators Guideboo, and we explore them in even more depth inside The Ideas, Impact & Marketing Circle, where we build, refine, and bring ideas to life together. And if you’ve made one or more of these mistakes, don’t stress. We’ve all been there. You’ve got this. If this episode helped you, I’d love for you to subscribe, leave a review, or share it with another course creator who needs it. And of course, if you’re ready to bring your course idea to life, come join us inside the Circle. Highlights 00:00 Why Your Course Isn't Hitting the Mark 00:52 Mistake #1: Not Defining the Target Audience 02:22 Mistake #2: No Clear Learning Objectives 03:20 Mistake #3: Poor Planning and Structure 04:16 Mistake #4: Forgetting to Be Engaging 06:19 Mistake #5: Not Promoting the Course Properly 08:05 Mistake #6: Not Offering Ongoing Support 10:00 Mistake #7: Not Updating or Improving the Course 11:20 Mistake #8: Not Testing Before Launch 12:31 Mistake #9: Underestimating the Work Involved 13:54 Mistake #10: Not Offering Enough or Offering Too Much Value 15:13 Setting Yourself and Your Learners Up for Success Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Course Creators Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/ Interact Quiz Maker https://snip.ly/interactquizmaker Wobo https://snip.ly/woboeg MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg

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