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Mission Driven Business

Mission Driven Business

著者： Brian Thompson
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 Diverse entrepreneurs share their experiences, strength, and hope to help mission-driven businesses thrive. In a series of intimate conversations, attorney and CFP Brian Thompson and his guests provide practical steps to create businesses with impact and profit. マネジメント・リーダーシップ リーダーシップ 経済学
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  • The Mission Driven Business Podcast Episode 94: Marketing With Partners And Purpose With Erika Rodriguez

    The Mission Driven Business Podcast Episode 94: Marketing With Partners And Purpose With Erika Rodriguez
    2025/06/10
    Brian chats with Erika Rodriguez, founder and CEO of Nadi Marketing and co-founder of Tidal Pages. Erika specializes in partnership marketing for sustainable and purpose-driven businesses. In this episode, she shares how being laid off led her to entrepreneurship, the power of niching down, and how authentic partnerships can amplify your impact. Erika also details why email should be a top marketing priority and how joy, connection, and community have shaped her businesses. Episode Highlights Mission-driven businesses prioritize sustainability. Erika defines a mission-driven business as one that prioritizes sustainability throughout the entire product lifecycle -- from who makes the products to how they’re disposed of. “They don’t create the product just to make profits,” she said. “They actually think about the whole lifecycle of their product and about more of the people in the planet that they serve.” Niching down makes marketing easier. When Erika started Nadi Marketing in 2020, she offered a full suite of marketing services: websites, blog posts, social media, and events. But after deciding to follow what brings her joy, she niched down to specializing in partnership marketing for sustainable businesses. She’s now seen as an expert in her field and the work itself has become a lot easier for her. “It made me target my marketing more, and it’s putting me as the expert,” she said. “The client work has been so much easier because I enjoy that work.” Partnership marketing allows for mutual growth. Erika defines partnership marketing as collaborating with another business to create a marketing campaign, product, bundle, or other shared initiative. The goal is to build relationships that benefit both parties and align with shared values. “If we can find businesses the right partners, then they can make partnerships specifically for impact,” she said. “We can do so much more together.” Build your community. Building a business is not easy, which is why Erika hopes that all entrepreneurs have a community to support them during tough times. During the pandemic, Erika built her social media community by organically connecting with people on Instagram, which turned into IRL relationships. She encouraged other business owners to lean on the partners they have in their communities. “Start with the connections and partners that you have,” she said. “Everyone has a network already, but maybe you’re not leveraging it.” Resources + Links “Start with Why” by Simon Sinek Erika Rodriguez: LinkedIn Nadi Marketing: Website, LinkedIn, Instagram, Facebook Tidal Pages: Website, LinkedIn, Instagram, Facebook Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    37 分
  • The Mission Driven Business Podcast Episode 93: Harnessing The Power Of Small To Create Global Impact With Masami Sato

    The Mission Driven Business Podcast Episode 93: Harnessing The Power Of Small To Create Global Impact With Masami Sato
    2025/05/27
    Brian chats with Masami Sato, founder and CEO of B1G1 (Buy1GIVE1), a Certified B Corporation that empowers businesses to make giving an inherent part of every business transaction. As an experienced social entrepreneur and speaker, Masami champions the "Power of Small" -- the belief that even the smallest acts of giving, when done consistently and collectively, can create meaningful change. In this episode, Masami shares how her entrepreneurial spirit drove her to create B1G1 and how staying rooted in her mission helped her build a business that supports more than 450 high-impact projects across 50 countries. Episode Highlights Mission-driven businesses keep showing up for their purpose. Masami believes that every founder can start a business with an idea to solve a particular challenge or address an opportunity. However, mission-driven businesses stay committed to their original purpose over time. “Mission-driven businesses continue to show up and make decisions based on that original mission, rather than getting sidetracked by all other things,” Masami said. A strong mission can’t be replaced. Today’s entrepreneurs have a unique opportunity to lead with their mission, according to Masami, since it’s one part of the business that can’t be replicated or automated by AI. The mission is also what attracts aligned customers, team members, and partners to the company. “Mission is the part that cannot be replaced by other things,” Masami said. “That’s where the greatest opportunity lies.” Start small and build a consistent impact. Masami’s mission for B1G1 actually started as a question: What if every time business is done, something great happens to create a better world collectively? As the owner of a food company at the time, Masami’s answer was to donate one meal for every meal she sold. That small act grew into a much larger business idea and led Masami to create a platform of impact-driven business entrepreneurs who integrate impact and kindness into their everyday business actions. “We realized that there is opportunity for other businesses like us,” Masami said. “Over the last nearly 18 years, businesses working with us have created more than 365 million impacts in the world.” Letting go is different than giving up. Masami shared her powerful story of resilience, including starting a business while raising a newborn, navigating financial hardship, and even giving birth to her second child in her commercial kitchen sink. Her turning point came when she chose to let go of her growing food business in order to fully commit to B1G1. “Letting go and giving up are different things,” she said. “I decided to sell our business and put everything into this idea to start the B1G1 enterprise.” Resources + Links Ashlee Sang: Website, LinkedIn, X B1G1: Website, Instagram, Facebook, LinkedIn, X, YouTube Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    27 分
  • The Mission Driven Business Podcast Episode 92: 6 Pillars of Successful Brand Messaging with Ashlee Sang

    The Mission Driven Business Podcast Episode 92: 6 Pillars of Successful Brand Messaging with Ashlee Sang
    2025/05/13
    Brian chats with Ashlee Sang, a values-aligned brand messaging strategist and consultant who equips visionaries to clarify and amplify their message. Drawing on her background in anthropology, Ashlee brings a values-centered approach to brand development, content creation, and marketing strategy. In this episode, she details common challenges faced by values-driven founders, shares her six pillars of successful brand messaging, and gives a few quick tips to get your brand’s story out of your head and into the world. Episode Highlights Mission-driven businesses are “why”-driven businesses. Ashlee defines a mission-driven business as one deeply rooted in its reason for being, also known as its “why.” “A mission-driven business is a group of people, or a solopreneur, who have a really, really clear reason for being -- a really clear why -- that is driving them toward every single decision,” Ashlee said. If the mission is the “why” of the business, then Ashlee’s sweet spot is working with the “how” of the business: its values. “Values-driven is the operating system; it’s the mechanism,” Ashlee said. “If I can always point back to core values, then I always know it’s in alignment.” Businesses evolve through experimentation. Ashlee started her entrepreneurial career as a freelancer on the side while working in nonprofits and NGOs. Through years of experimentation, she discovered and refined her niche of values-aligned messaging and now encourages her entrepreneur clients to embrace their own trials. “No matter how well prepared you are, no matter how much research you’ve done, no matter how firm your plan is, there are so many other factors at play,” she said. “One of my favorite things about business is we sort of get paid to experiment.” Clear messaging builds clarity and confidence. After more than six years in the business, Ashlee has noticed her clients commonly struggle with feeling too scattered to find the common threads in their work or being too close to their work to articulate it clearly. Clear brand messaging can overcome these challenges because it creates a cohesive experience for clients, partners, and team members. “We can all write an email,” Ashlee said. “We can all slap together something on a website. But are we really going in with intention, thinking about those tiny details and the big picture? … The idea is a lot less important than the experience we’re creating for people.” Follow the six pillars for a successful brand messaging strategy. Ashlee defines brand messaging strategy as how a business wants to be known, and she’s narrowed a successful brand messaging strategy to six core components: Brand statement Mission statement Values Voice Audience Key differentiators Together, these elements serve as the root system that informs all marketing, operations, and external communications for a business. “I like to think of a brand as a tree, so the messaging strategy is the root system holding everything else up,” she said. “Brand messaging strategy is the focus and intention of the brand you are building.” Resources + Links Ashlee Sang: Website, Instagram, LinkedIn, Facebook Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    31 分

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