Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria.

Follow Ellana on LinkedIn and check out her website to read her annual earth day musings.

RESOURCES + LINKS

• Leah Thomas, Intersectional Environmentalist
• Taco Bell Foundation
• Ralph Lauren Full Documentary, Social Posts, Design with Intent
• James Jeter & Cole Brown LinkedIn posts
• Film’s presence at the African American Film Festival
• Chicago Hearing Society — Caption With Intention

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• We'd love to hear from you:

  • Who would you like to see us interview?
  • What campaign would you like us to audit?

  
  

  Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging.

Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline?

Follow Jiya on LinkedIn and stay tuned for her new website launching soon!

RESOURCES + LINKS

• Burger King Foundation Scholars Program
• Nike Community Impact Fund
• Nike x Dove Our Body Confident Sports Program
• Hank Green website + newsletter
• Rare Beauty perfume launch

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• We'd love to hear from you:

  • Who would you like to see us interview?
  • What campaign would you like us to audit?

  
  Follow us on ⁠Instagram⁠, ⁠LinkedIn⁠ & Substack. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.

Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.

Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.

RESOURCES + LINKS

• Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠
• Portion Balance Coalition
• Vaseline Healing Project
• ⁠Food Recovery Network⁠ ⁠
• Players Tailgate⁠
• ⁠The Just One Project⁠
• Direct Relief

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.