Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria.

Follow Lola on LinkedIn, and get your copy of Responsible Marketing today!

RESOURCES + LINKS:

• Black Week → Blank week
• Liquid Death x Garage Beer “We Want Your Pee”
• Black Week Founders:   Adan Romero, Monique Nelson, Joe Anthony,  Andre Gray, Dabo Ché, Gabrielle Shirdan,   Walter T. Geer III
• Gatorade “Milkman”
• Missed Opportunities for Good Skittles episode
• NAACP Stop Dirty Data Centers

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Josie Davis, Founder of Curmudgeon Group, a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales impact. Join us to learn how family trips to the wilderness shaped her connection to conservation, why she believes in the importance of the creative struggle & why Josie believes the fastest way to influence climate progress is through culture. Josie brought us Dole’s “Malnutrition Labels” campaigns to evaluate live using our criteria.

Follow Josie on LinkedIn, and visit her personal site https://www.josieelizabethdavis.com/ and https://curmudgeongroup.co/ to learn more.

RESOURCES + LINKS:

• Dole Malnutrition Facts website
• Dole “Malnutrition Labels: Food Waste” campaign + case study
• Dole “Malnutrition Labels: Nutritional Ink” campaign + case study
• Enkoat: https://www.enkoat.com/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria.

Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more.

RESOURCES + LINKS:

• Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparks

• Sheba "Hope Reef"

• Sheba Hope Grows Initiative: https://www.shebahopegrows.com/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.