Today we’re joined by ⁠Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria.

Follow Anastasia on ⁠LinkedIn⁠, subscribe to her substack, visit her website⁠ and read her award-winning book “Cultural Intelligence for Marketers”.

RESOURCES + LINKS

• Advil “Believe My Pain” campaign & website

• • Advil The Pain Equity Project
  • BirthFUND
  • Morehouse School of Medicine
  • BLK HLTH
  • Dr. Phabinly James Gabriel

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  • Who would you like to see us interview?
  • What campaign would you like us to audit?

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  Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by ⁠Michelle O'Grady⁠, a communications strategist, academic, and founder of ⁠Team Friday⁠, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.

Follow Michelle on ⁠LinkedIn⁠ and visit ⁠Team Friday⁠ to learn more about Michelle and her company’s work.

RESOURCES + LINKS

• Victoria's Secret: ⁠Previous re-brand⁠ to ⁠current re-brand⁠.
• ⁠Victoria’s Secret 2025 Fashion Show⁠ (Oct 15)
• Book: ⁠Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do⁠ By Clotaire Rapaille
• Team Friday ⁠Case Studies⁠

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

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  Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria.

Follow Ellana on LinkedIn and check out her website to read her annual earth day musings.

RESOURCES + LINKS

• Leah Thomas, Intersectional Environmentalist
• Taco Bell Foundation
• Ralph Lauren Full Documentary, Social Posts, Design with Intent
• James Jeter & Cole Brown LinkedIn posts
• Film’s presence at the African American Film Festival
• Chicago Hearing Society — Caption With Intention

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• We'd love to hear from you:

  • Who would you like to see us interview?
  • What campaign would you like us to audit?

  
  

  Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging.

Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline?

Follow Jiya on LinkedIn and stay tuned for her new website launching soon!

RESOURCES + LINKS

• Burger King Foundation Scholars Program
• Nike Community Impact Fund
• Nike x Dove Our Body Confident Sports Program
• Hank Green website + newsletter
• Rare Beauty perfume launch

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• We'd love to hear from you:

  • Who would you like to see us interview?
  • What campaign would you like us to audit?

  
  Follow us on ⁠Instagram⁠, ⁠LinkedIn⁠ & Substack. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.

Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.

Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.

RESOURCES + LINKS

• Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠
• Portion Balance Coalition
• Vaseline Healing Project
• ⁠Food Recovery Network⁠ ⁠
• Players Tailgate⁠
• ⁠The Just One Project⁠
• Direct Relief

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria.

Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG.

RESOURCES + LINKS

• ⁠Paola Mendoza Social Justice project⁠
• Lego ‘She Built That’ Press Release
• Lego ‘Ready for Girls’ Press Release
• Film: Safe Sets
• Safe Sets Whitepaper

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

  
  

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.

Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.

RESOURCES + LINKS

• • Hinge "No Ordinary Love" Press release 2024 + 2025
  • Hinge 2024 Gen Z Report
  • Gill Foundation - https://gillfoundation.org/
  • Recent campaign with Gill Foundation: Divesha & Kristany + Melissa

• • Stand with Trans - https://standwithtrans.org/

  
  

  We'd love to hear from you:

  • Who would you like to see us interview?

  • What campaign would you like us to audit?

    
    

  Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.