Lucy Banks, a Perth-based mother of 3, has made a remarkable transition from corporate banking to becoming a millionaire on OnlyFans.

Now the CEO of Million Billion Media, Australia's first adult-industry-friendly PR and Talent Management agency, Lucy has built a wealth story based on strategic content creation, financial acumen, and entrepreneurship.

Lucy previously worked in corporate banking, balancing a demanding job with raising 2 children. Despite her professional success, she found herself struggling financially and emotionally following a divorce, which heightened the pressure of single parenthood. She often speaks about how these challenges fuelled her desire to explore alternative career paths that could offer financial independence and time flexibility.

Facing financial difficulties, Lucy explored OnlyFans after learning about the platform from a friend. She approached the platform strategically, focusing on authenticity and personal storytelling through the "girlfriend experience" model. This involved daily engagement with her audience, which rapidly expanded her follower base and boosted her income significantly. Lucy was earning up to $3,000 daily and reached the million-dollar milestone within 4 years. Lucy credits her success to consistency, audience rapport, and smart reinvestment strategies.

Whilst her success brought financial freedom, it also came with significant personal challenges. Coming from a conservative community, Lucy’s career shift was met with criticism and even estrangement from some family members, with reports indicating friends and family ceased contact for 18 months. She has openly discussed the emotional toll this took on her, emphasising how staying true to her goals helped her persevere. Lucy actively uses her platform to challenge stigmas around the adult industry and redefine perceptions of financial empowerment.

Building on her success, Lucy launched Million Billion Media, a PR and talent management agency dedicated to supporting adult content creators. Drawing from her personal experience, she aims to empower creators by offering media representation, personal branding strategies, and career mentorship. The agency has helped multiple clients secure mainstream media coverage and brand partnerships.

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Happy New Year! In this episode, Alison and Steve talk about mastering 2025 with the past of least resistance. Through identifying 2024 highlights and targets for 2025; having goals which are fun and growth focused is how these 2 are approaching this new year.

Alison also talks about revisiting her business finances and personal growth.

What are your highlights and targets?
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Working smarter rather than harder has been a theme for me throughout 2024.

In this episode, I talk you through some tips to help lead you on this path.

We set up our businesses and it's a lot of work. For a lot of years. Then there comes a time where we want to lean into the flexibility and the structure we've set up. Have more fun. Have more adventure.

For 1:1 Business Coaching or help with creating more freedom and flexibility, reach out via Relauncher.com.au or instagram.com/relauncher_alison

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