Mike Buenting, Rudy Project and Being More than Just a Brand
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Mike Buenting, Rudy Project and Being More than Just a Brand
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When we purchase products, we rarely, if ever, wish for poor quality. Beyond that, we hope for good service, and a reason to come back. Mike Buenting provides that in spades with Rudy Project.
For 40 years, Rudy Project has developed some of the best helmets, eyewear and more. Recently known for their radical Wingdream TT helmet, Rudy Project is more than just a brand for those that know Mike Buenting. Mike, is the face of Rudy Project, the reason we come back. But it extends beyond just service. Developing relationships with athletes, teams, and peers creates lasting impacts on the sporting community, large and small.
Mike and I chat about the importance of creating those relationships, developing the sport from the branding side, and how athletes can make themselves more attractive to potential partners.