Lori has spent years teaching business owners how to market, and the reel she thought was pretty darn good got 14 views. She hasn't had this much fun in years.

In this episode, Lori shares what happened when she started a brand new Instagram account from absolutely zero: no audience, no content library, no plan for where it's supposed to lead. What started as a way to tackle an overwhelming garden turned into something she didn't expect, the freedom of being a beginner again.

This isn't a social media strategy episode. It's about what we lose when we only do the things we're already good at, why not every interest needs an offer, and the question every business owner chasing freedom should be asking: what do you actually want that time for?

3 Main Takeaways:

1. Staying in your zone of genius is good business advice and lousy life advice. If you only ever do what you're already good at, you never discover anything new. Being a beginner again comes with a kind of freedom expertise doesn't.

2. Give yourself an out-of-state license plate. Mistakes made while learning cost almost nothing. A small audience is a gift, because it lets you experiment, bomb, and fix things in a relatively empty room. Not every interest needs an offer, and not every hobby needs a revenue stream.

3. Being a beginner makes you better at what you already do. Learning something outside her expertise reminded Lori what it feels like to be one of her clients, and how easy it is to skip the steps that have become second nature.

This Week's Action:
Think of one thing you've been curious about but haven't tried, and take one small step toward it in the next seven days. Don't research it for weeks or sign up for an expensive program. Just do one thing. The rule: you're not allowed to turn it into a business project, at least not this week. Afterward, ask yourself one question: did I enjoy it enough to want to do it again?

Resources Mentioned:

• Follow Lori's new lifestyle account on Instagram: Living with Lori [insert handle/link]

• Related episodes: 348 (redefining success) and the What Do You Really Want mini-series, 353 to 355

• Book a call: talkwithlori.com

Schedule a call to discuss personalized coaching at TalkWithLori.com

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Apply for a "Hot Seat" coaching session to work through your business challenges live:

MyCoachLori.com

Objects at rest stay at rest. In the final episode of the What Do You Really Want mini-series, Lori closes the loop on Embrace and Act with the step where a clarified, specific want either becomes an actual life, or quietly stays a nice idea you had once.

Momentum isn't a mindset, it's basic physics: one small step is what breaks the cycle, not a massive perfect plan. Lori walks through how she named who else her boundaries would affect, what was really stopping her (and it wasn't logistics), and the single small step, blocking one Friday before she told a single client, that turned into a standing, non-negotiable part of her week.

This is the last of three episodes built around the What Do You Really Want workbook. If you've worked through all ten questions across this series, you've done something most people never do: figured out what you actually want, instead of chasing someday.

3 Main Takeaways:

1. Momentum is physics, not motivation. Objects at rest stay at rest, objects in motion stay in motion. Waiting for the perfect plan keeps you stuck. One small, doable step is what actually breaks the cycle.

2. Name what's really stopping you, logistics and mindset both. For Lori, the real obstacle wasn't scheduling, it was her own mindset around always being available. She had to walk her own walk on boundaries before she could coach anyone else on theirs.

3. You don't need the whole staircase, just the next step. Lori's whole shift started with blocking one Friday, before telling a single client. That one small step became the pattern the rest of the change was built on.

This Week's Action:
Finish pages 6 through 10 of the workbook. Name who else is affected by getting what you want. Name what's actually stopping you, both logistics and mindset. Take stock of the resources you already have. Then pick one small, specific step you can take in the next few days, not someday.

Resources Mentioned:

• The What Do You Really Want workbook

• Part 1 of this mini-series: Episode 353 (Embrace)

• Part 2 of this mini-series: Episode 354 (Act)

• Book a Dream Business Design Session

Schedule a call to discuss personalized coaching at TalkWithLori.com

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Apply for a "Hot Seat" coaching session to work through your business challenges live:

MyCoachLori.com

"I want more freedom" isn't a strategy. It's a wish that gets swallowed up by a 40-hour work week you never even wanted. In part two of this mini-series, Lori turns vague desires into boundaries specific enough to actually build a calendar around.

Act doesn't mean go do something, not yet anyway. It means get specific. Using her own example, trading garden time for a protected weekly afternoon with her 93-year-old mother, Lori walks through the simple sentence structure that turns a vague want into a non-negotiable boundary, plus how to name the real trade-off behind it and define exactly how you'll know when you have it.

This is part two of the three-part What Do You Really Want mini-series. If you haven't listened to part one (Embrace) or grabbed the workbook yet, start there, this episode builds directly on what you wrote in it.

3 Main Takeaways:

1. Vague wants stay wishes. Specificity is what makes them buildable. "I want more freedom" doesn't tell you what to protect on a calendar. Getting specific is the actual work of this step, not a delay before the real work starts.

2. The fix is one sentence: "I want blank, so that blank." Fill in both blanks until it's concrete enough to see, hear, and feel, not just the outcome, but what having it actually looks like day to day.

3. Name the trade-off next to the benefit, and define how you'll know you have it. Every real want costs you something else. Naming both, and picking something measurable instead of "more balance," is what keeps the boundary from quietly dissolving.

This Week's Action:
Work through pages 3 through 5 of the workbook. Write your "so that" sentence and make it real, paint the picture in detail. Name the trade-off and the benefit. Decide exactly how you'll know when you have it, and get specific about when, where, and with whom.

Resources Mentioned:

• The What Do You Really Want workbook: themidlifebusinessacademy.com/whatdoyouwant

• Part 1 of this mini-series: Episode 353 (Embrace)

• Referenced episode: 348 (where this mini-series was first promised)

Schedule a call to discuss personalized coaching at TalkWithLori.com

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Apply for a "Hot Seat" coaching session to work through your business challenges live:

MyCoachLori.com