This is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands.

My name is David James and in this episode I’m talking to Alex Makino-Farrell, Adviser at the China Britain Business Council about the exciting opportunities in the worlds biggest online market.

I caught up with Alex at the DIT’s Go Global event in February this year. We talk about how CBBC can help you successfully enter the Chinese market, why everything you’ve learnt about digital marketing in the UK is largely irrelevant and why talking to Chinese students and tourists could be really good for your business.

To find out more about doing business in China and the rest of the world go to Great.gov.uk and click on the ‘Contact an International Trade Adviser’ link which is on the front page.

If you have consumer products using an established online marketplace could be a great way of not only selling to British customers but also to consumer around the world.

In fact using marketplaces for cross border e-commerce is one of the very easiest ways to begin your export journey.

This is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands.

My name is David James and in this episode I’m talking to Cas Paton, Founder and CEO of OnBuy.com the world’s fastest growing online marketplace.

I caught up with Cas at the DIT’s Go Global event which took place in February this year.

We talked about how OnBuy has been built specifically to provide sellers with the best possible service and the best possible price. And the global ambitions of this fast growing British company looking to disrupt the world of e-commerce.

If you want to talk through how to use e-commerce to take your products global visit Great.Gov.UK and click on the ‘Contact an International Trade Adviser’ link which is on the front page.

The UK’s digital marketing industry is perhaps the most advanced and competitive in the world. This means that compared to other nations we’re much better at things like search engine optimisation, social media marketing and paid search advertising.

So when British companies work with their digital marketing agencies to promote their business internationally they can outperform even the market leaders in their own country.

So if you are finding the cost of your pay-per-click advertising is eating into your margins you might find you can get a much cheaper cost-per-click for the same search term in another country. With relatively cheap next day delivery available for much of the world why limit your e-commerce ambitions to the UK?

My name is David James and this is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands.

In this episode I’m talking to John Chacksfield the Owner digital agency SharpMonkeys to get an overview of best practice for international digital marketing.

This episode was recorded at the DIT’s Go Global event in February this year.

If you would like help using digital marketing to take your business global go to Great.Gov.UK and click on the ‘Contact an International Trade Adviser’ link which is on the front page.