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Leverage your industry expertise for content creation, social messaging and attracting clients. You know industries, you've solved problems and delivered results.

You have something 25-year-old entrepreneurs don't: decades of real-world problem-solving experience. Your corporate experience advantage includes understanding C-suite decision-making processes, seeing what actually works at scale, credibility from real-world success, and speaking the language of established businesses.

Send us a text--we read all of them!

Creating a clear and specific value proposition is incredibly important. When someone asks you "what does your business do", you should be able to give them a very clear and concise answer.

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From Corporate to Client: A New Journey.
In this conversation, we discuss the process of midlife reinvention, focusing on how individuals can transition from corporate careers to establishing their own client-attracting businesses.

We outline five key steps, emphasizing the importance of defining expertise, creating valuable content, building authority on professional platforms, networking strategically, and implementing a structured plan to achieve success.

Takeaways
-Midlife reinvention involves leveraging corporate experience to attract clients.
-Defining your expertise is crucial for effective messaging.
-Creating content based on past experiences can establish authority.
-LinkedIn is a key platform for professional networking.
-Stay connected with former colleagues for potential opportunities.
-Responding quickly to leads can significantly impact sales success.
-Understanding client needs is essential during the discovery phase.
-A well-structured proposal is important for closing deals.
-Implementing a 90-day plan can streamline the transition process.
-The first sale is a critical milestone in establishing a business.

Send us a text--we read all of them!

Most software business founders follow the "Build-Demo-Sell" approach. They spend months and thousands of dollars building an MVP before showing it to prospects. This traditional method is both slow, risky and expensive.

There's a better way.

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Visualization is an exercise that we can engage in to create a strong mental image of something, like a future event, to enhance motivation, confidence, and focus. We can use this technique to visualize achieving our goals.

It takes more than visualization, but this can be an important tool that I recommend highly. Give it a try, you can do it anywhere.

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If you've read Psycho-Cybernetics, you know it's about self image, self belief. These are important concepts, especially if you have gone through the trauma of a layoff or downsizing.

Maintaining a positive self image is so important as we take on the world in a different role.

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I have a 10 year old grandson that plays baseball and won his 7th championship this weekend. He now has 7 rings! But that's not the real prize.
The lessons he has learned at this young age will stay with him for life:
1. Believe in yourself
2. Put in the work
Yes!!! Let's embrace these and go win the day!


Spotify: https://open.spotify.com/show/3AHYb3BajcltM4aW4oZnUZ?si=31ae765182364ebf

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In this conversation, we speak with Aaron Smith and Will Simpson about the evolving landscape of midlife, retirement, and entrepreneurship. They explore how individuals in midlife can redefine retirement, the rise of solopreneurship, and the importance of multiple income streams.

The discussion emphasizes the need for a strong understanding of personal finance, market dynamics, and the significance of validating business ideas. The speakers share their experiences transitioning to fractional roles and the challenges faced by those in corporate environments.

They also highlight the importance of understanding one's motivations and the changing realities of work in today's economy.