Mid-Year Review - The Hidden Work Behind the Marketing
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Mid-Year Review - The Hidden Work Behind the Marketing
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We’re halfway through the year, and if you’re a nonprofit leader carrying the weight of strategy, storytelling, and visibility—you’re not alone.
In this kickoff episode of Make It Matter, Linda Purvis, founder of Blue Canyon Creative, shares a raw reflection on what it really takes to grow a mission-driven brand. From behind-the-scenes boundaries to the emotional labor of marketing, this episode speaks to anyone doing the hard, hidden work of building trust and momentum.
In this episode:
- The truth about visibility (even for marketers)
- Why some “ready” clients disappear
- What separates intentional growth from performative content
- A reminder that you don’t have to do it all alone
This episode sets the tone for what Make It Matter is all about: marketing that actually aligns with your mission—and your capacity.
🎧 Make It Matter is brought to you by Blue Canyon Creative — a marketing agency built for nonprofits who are ready to grow with purpose, not pressure.
Explore our free resources, strategy tools, and intentional marketing support at bluecanyoncreative.com.
Subscribe wherever you listen, and leave a review if this episode helped you rethink how marketing can move your mission forward.