When it comes to successful Meta ads, there are four principles I live by.

They’re what I teach my students inside The ROAS Lab, and they’re the framework I use for every single ad campaign I run.

If you want ads that make you money—and keep your accountant happy—then this is your go-to episode.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan on Instagram: @meganwinter

Lume on Instagram: @lumemarketing

Something you’ve undoubtedly heard me say is people buy from people they know, like, and trust. And there’s one really important word that we’re going to double-tap into today. Trust.

The difference between expensive ads and profitable ads is a foundation of trust. Ads are an amplifier and ads without trust…

I’ve invited Claire Goldsworthy from the Fashion Advocate to the show to talk about trust - what is it, exactly and real strategies you can use to increase trust.

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.

In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did.

Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you.

This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.

I hope you enjoy the episode.

Links mentioned in the show:

Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience

Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it.

In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.

This episode can help you analyze your own marketing and see if you are making these mistakes.

I hope you enjoy the episode.

Megan’s Instagram - https://www.instagram.com/meganwinter/

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.

Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.

This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!

I hope you enjoy the episode.

Links mentioned in the show:

Megan’s Instagram - https://www.instagram.com/meganwinter/

I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today’s episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Lume on Instagram: @lumemarketing

Megan on Instagram: @meganwinter

Inside Small Business article: ​​here

Temu spent $2bn on Meta in 2023. That’s really fricking depressing. But there’s an opportunity here. While you can’t compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things.

Things that consumers are telling you they want. And I have the research and stats to back it up.

In today’s episode learn what your consumers are telling you they want, and how can you position yourself as the solution to their problem.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan on Instagram: @meganwinter

Research references can be found here.

Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly.

I’ve audited countless ad accounts and I’ve seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn’t actually care. They will take your money regardless of the result you are getting.

So in today’s episode I go through 6 steps to stop wasting money on meta ads.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan on Instagram: @meganwinter

Lume Marketing on instagram: @lumemarketing