When it comes to successful Meta ads, there are four principles I live by.

They’re what I teach my students inside The ROAS Lab, and they’re the framework I use for every single ad campaign I run.

If you want ads that make you money—and keep your accountant happy—then this is your go-to episode.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan on Instagram: @meganwinter

Lume on Instagram: @lumemarketing

Something you’ve undoubtedly heard me say is people buy from people they know, like, and trust. And there’s one really important word that we’re going to double-tap into today. Trust.

The difference between expensive ads and profitable ads is a foundation of trust. Ads are an amplifier and ads without trust…

I’ve invited Claire Goldsworthy from the Fashion Advocate to the show to talk about trust - what is it, exactly and real strategies you can use to increase trust.

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.

In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did.

Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you.

This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.

I hope you enjoy the episode.

Links mentioned in the show:

Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience

Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind