What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?

In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.

This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.

We'll cover:

• The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
• If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
• Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
• The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner

Timestamps:

• 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
• 09:01 Playing for advantage vs. playing to win at all costs
• 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
• 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
• 24:29 The third shift: self-trust over seeking the "right way"
• 30:49 What it means to have "watch me" energy in your membership business

If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.

Links and Resources:

• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/26-launch-membership-longevity

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.

In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.

Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.

We’ll cover:

• The three growth stages I see across my clients (and why it's not about how long you’ve been in business)
• What to focus on in each stage of membership growth, plus the biggest traps to avoid
• What to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driver

Episode highlights:

• 05:11 – The Foundation stage: the one you’re most tempted to skip
• 12:56 – Escaping “the curse of the superfan” when growing your membership
• 16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset
• 20:37 – How to reality-check your membership growth goals
• 26:03 – The Finesse stage: how to solidify your membership while making space for evolution
• 32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)

Links and Resources:

• 🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible
• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• 🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEW
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/25-membership-growth-roadmap

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).

In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not).

You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.

We’ll cover:

• The mindset shift you need to make around urgency when you have an “always open” membership.
• Why your membership is naturally built for authentic, timely reasons to join.
• Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).

Timestamps:

• 07:15 a new way to think about urgency and growing your membership
• 11:32 urgency through TEACHING
• 15:01 urgency through ACCESS
• 23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/24-grow-your-always-open-membership

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year.

In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Get the newsletter for membership people: themissingink.co/newsletter
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differently

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Are you already dreading your next membership promotion because you’re worried you won’t hit your goal?

In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.

It can be incredibly frustrating (and often, downright demoralizing)!

We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.

In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales.

We’re going to talk about:

• How to find the real issue that’s slowing down your membership sales
• What do to if you have traffic, but your offer isn’t converting
• What to do if your offer is converting, but you don’t have enough traffic
• How you can get more membership sales and find what does work without investing a big launch
• The one mindset you need to carry with you (and the biggest mistake I see people making) to navigate a membership sales slowdown and come out on the other side

Let's dive in.

Links and Resources:

• The Gameplan Intensive: Stop winging how you grow your recurring revenue and let’s make a plan together → themissingink.co/gameplan
• The Mini-VIP Day: Position your membership to sell → themissingink.co/irresistible
• FREE! Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Read this podcast in article format:

https://themissingink.co/listen/22-navigating-slow-membership-sales-season

Feeling like you’re always selling to the same people every time you launch your membership?

In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.

We're talking about:

• Why recurring revenue depends on year-round visibility (not just launch pushes)
• The four-part visibility plan I recommend for most membership owners
• The difference between “discovery” and “nurture” platforms... and why you need both
• Client examples showing how unique (and effective) your plan can be
• How to choose the right visibility actions for you

This episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth.

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/21-membership-visibility-plan

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.

In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.

If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).

We’re talking about:

• Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.
• What’s driving this shift and what it means for you as a membership owner.
• A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.
• Real-world examples of how this approach works in practice.
• The mindset shifts and specific skills you’ll need to pull this off.

This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.

Links and Resources:

• 🎯 Learn more about The Gameplan Intensive and book your place to work with me: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/20-future-of-membership-launching

Connect on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).

In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.

I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch.

Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!

No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.

Press play to listen now, or keep scrolling to read the article below ⬇️

Links and Resources:

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-it

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co