There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell.

If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you.

My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches.

Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership.

We'll cover:

🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results

🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch

🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}.

🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute.

🎧 ​Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it.​

Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass like they used to (in her words)!

I've had a ton of fun supporting her growth and I think you'll learn a lot from her story.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/michelle-mazur-membership-case-study

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
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Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable.

If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently!

In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven.

It's time to stop guessing your way through growth.

We'll cover:

1. The three shifts from treating your membership like a side offer to becoming truly membership-driven
2. Why your super fans might be holding you back from attracting new members (and what to do about it)
3. The difference between knowing your numbers and guessing at growth strategies
4. How to stop the cycle of trying everything without knowing what actually works

If you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode is for you.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership.

Register at committedworkshop.com or catch the replay.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. What's your membership growth style? Take the quiz at growthstylequiz.com
3. Contact Natalie: themissingink.co/connect
4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/34-take-control-membership-revenue

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook:

What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?

That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.

In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.

Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.

We'll cover:

1. Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)
2. The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)
3. How mapping a 12-month member journey forces you to improve your experience and retention behind the scenes
4. The three ways to grow revenue from annual commitments beyond just selling them upfront
5. Why vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)

If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/33-grow-membership-income-with-an-annual-plan

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: