Growing your membership is a priority, but it's likely not the only thing you're doing in your business.

You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.

This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.

In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.

In this episode, Maggie shares:

• What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season
• How she's mastered the skill of "killing off her ideas" so she doesn't get distracted
• How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes
• What it means to approach your membership sales activities with a "leadership" mindset, so you attract not just *more* members, but the *right* members, and...
• How Maggie did all of this while still having enough time for kayaking and taking Fridays off!

• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan
• Contact Natalie: themissingink.co/connect

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/29-grow-membership-without-big-launches

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.

If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.

In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.

We'll cover:

• The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each one
• How to move beyond delivery mode to create space for strategic growth initiatives
• How to find your membership promotion sweet spot
• What might be getting in the way of your next revenue level and expanding beyond your current enrollment numbers

Episode highlights:

• 08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges
• 13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)
• 05:54 Why you're either bored of yourself OR constantly winging it when you promote
• 29:37 Becoming a revenue plateau detective: what your numbers are really telling you
• 38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everything

If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• 📩 Get the newsletter for membership people: themissingink.co/newsletter
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/28-tolerating-membership-dysfunction

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power.

The truth is that anyone can start a membership. The bar to entry has never been lower…

But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power.

Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.

Tune in for the first part now.

• 04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)
• 11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)
• 14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things
• 21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}
• 24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch
• 27:28 Adopting an “asset-based” mindset for your membership growth
• 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co