
Megyn Kelly Stokes Beyoncé Feud Amidst Celebrity Culture War Blitz
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Megyn Kelly has been at the center of a whirlwind this week and she absolutely reveled in the social media storm. Front and center is her fiery feud with Beyoncé that exploded as Kelly ranted about the superstar’s Levi’s campaign, branding Beyoncé as artificial and enhanced in a tweet that ricocheted around X (formerly Twitter) on August 5. “Quite clearly there is nothing natural about Beyoncé. Everything – from her image to her fame to her success to her look below – is bought and paid for. Screams artificial, fake, enhanced, trying too hard,” Kelly posted, immediately sparking outrage and a tidal wave of think pieces and commentary from both fans and detractors. The Chicago Defender and iHeartRadio’s Black Information Network were especially pointed in their coverage, noting how Kelly doubled down on her attacks even after being accused of bullying, insisting, “It is not possible for me to ‘bully’ BEYONCÉ, literally one of the richest, most privileged/connected/famous people in the world.”
This latest addition to Kelly’s culture war arsenal comes hot on the heels of her rolling criticisms of Sydney Sweeney and her American Eagle ad as the new “natural beauty” standard worth celebrating, openly eschewing what she calls the Kardashian-ization of celebrity – a notion she has pushed on her own show and across YouTube Shorts all week. According to Kelly, Sweeney is “all woman – petite, buxom, but they are real,” and emblematic of the public’s apparent rejection of “enormous lips” and filter-perfect faces. She repeatedly claimed the backlash against Sweeney’s campaign exposes Democrats as out of touch, even as her constant posting about Sweeney has drawn ample ridicule online.
Public appearances have been non-stop for Kelly, especially on her SiriusXM show, now a clearinghouse for her takes on topics from Israel to Trump’s next moves and the most recent Russiagate revelations. This week’s episodes have Kelly in deep conversation with conservative thought leaders like Charlie Kirk and Michael Shellenberger, mixing geopolitics with pop culture in her signature confrontational style.
On Instagram, Kelly’s posts about Beyoncé racked up thousands of likes and comments, with nearly 6,000 likes and almost 5,000 comments according to Hollywood Unlocked. The reactions range from outrage to gleeful agreement, proving that Kelly’s knack for polarizing public discourse is undiminished.
As headlines continue to swirl, what stands out as potentially biographically significant is this latest escalation of Kelly’s attack-dog approach to race, beauty, and celebrity. Having previously drawn lines between herself and hardliners like Ann Coulter, Kelly now appears to be embracing those divisions she once sidestepped. By amplifying her feud with Beyoncé and doubling down on perceived grievances around white female representation – while positioning herself at the epicenter of a right-wing cultural pushback – Kelly is rewriting her own narrative as the unabashed queen of controversy. Whether this marks a permanent shift in her career or simply another viral week remains to be seen but the headlines, reactions, and widespread coverage suggest Megyn Kelly’s moment in the spotlight is far from fading.
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