Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a brand that now sells one bottle every second.

You’ll learn:
• How to make the ultimate bet on yourself when everything’s on the line
• The real cost of entrepreneurship (spoiler: it’s not piña coladas on the beach)
• How to build evangelical customers with a community-first approach
• Scaling from 100 to 2,000 orders overnight after unexpected press coverage
• Critical mistakes founders make when hiring agencies vs. going in-house
• Why gifting your entire first batch can be the smartest marketing move
• How to bounce back stronger after losing your entire team

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Priscilla Hajiantoni (Guest):
Instagram: https://www.instagram.com/priscillahajiantoni/
Bangn Body: https://www.bangnbody.com/

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TIMESTAMPS:

0:00 - Intro
1:03 - From House Deposit to Business Investment
2:38 - The $80,000 Supplier Disaster
5:58 - Never Settling for “Good Enough”
8:18 - The Mindset That Drives Success
12:28 - Getting Feedback from Real Customers
16:13 - The Reality of Entrepreneurship
20:32 - Daily Mail Explosion: 100 to 2,000 Orders
25:16 - The Power of Strategic Gifting
28:29 - Building Community Before Product
32:50 - Overcoming Camera Fear
36:45 - Agency Disasters and Hard Lessons
42:12 - Going from 10 Staff Back to 2
46:18 - The 6-Month Grind at $8M Revenue
50:24 - Rebuilding Trust in Hiring
52:30 - Future Vision and International Expansion

About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth #bangnbody

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/