‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’

Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.

In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more.

Launched in 2014 in the US, Tubi is one of the fastest growing Ad-supported Video On-Demand (AVOD) services, now reaching over 100million monthly active users.

Last year Tubi announced it is coming to Europe and entered the UK market with blast. Join us in this new episode of MediaTalks as we discuss with Ross Appleton, the UK Managing Director, about the UK launch, their success thus far, and their vision for the longer term.

In this new episode of MediaTalks we spoke with Stefan Havik, the Chief Data Officer at DPG Media to cover a range of topics from measurement, data to simplification of the buy and how DPG Media is innovating to enable greater and simpler access to their premium inventory to buyers.

TV can win - if we make it simple.

TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But, as an industry, we don’t always make it easy, and in a world where big tech is a few clicks away, that must change…

Join me, Emmanuel Josserand, as I talk to James Rooke, President of Comcast Advertising, and discuss how moving toward simplicity can open TV to more advertisers and new opportunities.

Premium video is one of this topic that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated.
In our latest MediaTalks conversation, we talked to David Evans, VP Insights, Global at NBC Universal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments.

There is a deep transformation taking place right now in the realm of media: Streaming.

Streaming is changing the way viewers access and consume content with instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime.
As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry.
In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent launch of Max and uncovered what are the wider implications of streaming.

In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes.
We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.

No matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI.
The viewer experience has always been central to broadcasters who are constantly fine tuning and trying to establish an optimum ad experience. This is a very delicate balancing act at the crossroad between maintaining a positive user experience, ensuring advertisers reach their campaign goals and, generating revenue to fuel new investments in premium content.
In this new episode we spoke to Jon Lewis, Head of Commercial Innovation & Partners at Channel 4 to talk about their latest ad experiments and innovations.