In this episode of the Meat Success podcast, host Katie Olthoff, co-founder of ChopLocal and ChopLocal University, interviews Matt LeRoux, a resident expert on direct-to-consumer meat marketing and meat pricing. Matt shares his journey from being a vegetarian to becoming a meat marketing expert, working extensively with farmers in the northeast. They discuss Matt's roles at Cornell and the Dyson School of Applied Economics, his project 'Meat Suite,' which is a directory for bulk meat sales, and tools like the Meat Price Calculator and Bundle Builder designed to help farmers price their products effectively. The conversation also covers the importance of marketing techniques, consumer demand, and strategic pricing, as well as insights from Matt's farmer's market research, emphasizing booth setup, customer interactions, and the benefits of accepting credit cards. The episode is a rich resource for meat producers looking to optimize their direct-to-consumer sales strategies.

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/

In this episode of the Meat Success podcast, Katie Olthoff interviews Aaron Steele, founder of Goats on the Go, a national targeted grazing service. Aaron explains how his goats and sheep are used to control unwanted vegetation for diverse customers, from suburban backyard owners to government agencies concerned with wildfire prevention. He discusses the economics of combining meat goat production with commercial grazing services, emphasizing how multi-revenue streams can make goat farming more profitable. Aaron also shares insights on market segmentation, pricing strategies, and the importance of understanding customer values. He highlights the necessity for affiliates to provide great customer service, value their time appropriately, and be enthusiastic about their business. Katie connects these ideas to selling meat direct to consumers, stressing the significance of meeting customer values and providing a quality product. Aaron plugs his audiobook, 'Goats for Good,' which outlines the benefits and enterprises associated with raising goats.

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/

This episode is a replay of a ChopLocal University marketing webinar designed to help butchers and direct-to-consumer meat sellers sell more meat using smarter social media strategies. Hosted by Sierra Walter, ChopLocal’s new marketing specialist and social media expert, this session is packed with actionable tips tailored for the meat industry.

Sierra walks through key elements of building an effective social media presence—covering everything from strategic planning and content creation to boosting engagement. You’ll learn why providing valuable content matters more than jumping on every trend, how to stay consistent using a content calendar, and how to use tools like Canva and InShot to streamline your workflow.

She also shares practical advice on using reels, writing strong captions, tapping into local Facebook groups, and scheduling posts with Meta Business Suite. Plus, the webinar touches on common social media struggles, offers free downloadable resources, and gives a sneak peek at upcoming ChopLocal University trainings.

Whether you're a seasoned butcher or just starting your farm-to-table journey, this replay is full of insights to help you connect with your customers and move more meat.

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/