『MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales』のカバーアート

MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales

MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales

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 In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a massive issue for many business owners. That is the obsession with getting more leads while ignoring the ones they already have. If you are thinking about spending more money on marketing to grow your business, you might want to hit pause and listen to this first. Ben and David explain why increasing your conversion rate is far more profitable (and cheaper) than chasing new traffic. They unpack the psychology behind why people buy, why "convincing" customers is the wrong approach, and how a solid, repeatable sales process can transform your bottom line. Whether you love sales or it makes you cringe, this episode is packed with practical strategies. You will learn to help communicate better, reduce buyer resistance, and close more deals without being "salesy." Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 04:28 – The maths of sales: Stop spending on marketing and focus on conversion 05:54 – The "Test, Adjust, Measure" approach: You can't fix sales without the numbers 07:15 – Flipping the script: Helping people decide instead of convincing them 09:23 – The power of a boring process: Why your sales routine shouldn't change 14:00 – Communication skills: Why talking too much kills sales 16:03 – A tactile case study: How a "Santa Sack" of products doubled conversions 19:15 – Selling the hole, not the drill: Focus on the customer's transformation 26:15 – A special Christmas offer: Get 50% off the "Building Your Sales" course 30:35 – The Kirby Vacuum story: Selling $3,000 vacuums by sticking to the process Key Takeaways: Fix Conversion Before Marketing: Before you spend another cent on ads, look at your conversion rate. A small increase there can halve your customer acquisition cost and double your profitability. Stop Convincing, Start Qualifying: A good sales process isn't about tricking people into buying. It is about qualifying leads quickly so you are only talking to people who actually have a problem you can solve. Routine is Reliable: Great salespeople don't wing it. They follow a documented, step-by-step process that allows them to measure what works and what doesn't. Adapt Your Communication: Everyone buys differently. Whether it is visual, auditory, or hands-on, you need to adapt your style to match your prospect. Tools like DISC profiling can be a game changer here. Sell the Transformation: Your customer doesn't want your product. They want the result your product gives them. Focus on the "after" state rather than the features. Measure Everything: You need to know your numbers. If you don't know your current conversion rate or average dollar sale, you are flying blind. 🚀 Ready to overhaul your sales process? Get 50% off the Building Your Sales (BYS) course for a limited time. Go to maxmyprofit.com.au/bys and use the promo code MAXEDBYS at checkout. Tune in to learn how to stop leaving money on the table. Don't miss this episode and don't forget to subscribe for more practical insights every week.
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