In this episode of Creatives Grab Coffee, Chris Kitchen from KGB Productions (Jackson Hole, Wyoming) shares valuable insights on building a successful video production business by mastering your niche. Chris dives into his journey from creating action sports films to running a commercial production company, emphasizing the importance of passion projects, leveraging personal networks, and staying creatively challenged. He offers practical advice on navigating client relationships, managing budgets, and expanding into new markets through targeted outreach and strategic spec work. This episode is packed with actionable strategies and relatable experiences for marketers and filmmakers striving to grow their creative businesses.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

00:30 - Guest Bio: Chris Kitchen from KGB Productions

00:43 - Getting started in action sports filmmaking

02:09 - Transitioning from ski films to commercial video production

05:06 - Leveraging relationships and targeted outreach to build clientele

07:21 - Strategies for business development and marketing outreach

10:02 - Expanding your niche without losing your creative passion

13:28 - Balancing direct clients versus ad agency relationships

16:30 - Updating the website to attract new business and opportunities

21:32 - Tips for growing and expanding within your niche

23:52 - Importance of passion projects for portfolio development

27:26 - Team structure and managing freelance crews

31:21 - Navigating a partnership split amicably

34:39 - Managing client relationships during a business transition

38:18 - Ethical freelancing and respecting production company relationships

41:36 - Balancing client demands with business growth

45:01 - Transparency in budgeting and client communications

51:15 - The hidden costs of pitching and creating project proposals

55:49 - Long-term vision for KGB Productions and future goals

56:53 - Reflecting on passion, motivation, and longevity in filmmaking

01:02:28 - Closing remarks and key advice for aspiring filmmakers

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/