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Mastering Public Speaking One of Patricia’s fundamental principles is that communication should always be audience-centered.

Mastering Public Speaking One of Patricia’s fundamental principles is that communication should always be audience-centered.

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 Welcome to Monday Night Live Derek Arden with Karen Young Discuss LinkedIn Marketing Strategies Welcome to this week’s exciting episode of Monday Night Live! Our host Derek Arden sat down with the brilliant Karen Young – Founder and CEO of Ethos Metrics – to discuss everything LinkedIn, marketing, and creative strategies for UK SMEs. Karen, with her 30 years of marketing experience across diverse sectors including British Airways and other leading companies, delivered a fun yet deeply informative presentation that left everyone inspired. 🚀✨ An Engaging StartKaren kicked off the session by admitting that she sometimes feels like an “imposter” when talking about LinkedIn marketing. Despite that playful remark, her expertise shone through as she explained how, beyond simply spending budgets on ads, businesses can leverage LinkedIn as a powerful free channel to generate meaningful connections and quality leads. Derek and Karen emphasized the importance of forging authentic relationships rather than sending random connection requests, and Karen shared her unique perspective on targeting the right audience—especially freelance marketing directors and managers who are truly interested in engaging with insightful content. The Power of LinkedInKaren highlighted why LinkedIn remains the premier business social media platform, boasting a user base of 44 million in the UK alone and rising steadily. She explained that with 56% male users and a professional environment where 61% of UK professionals are active, LinkedIn presents an ideal platform to reach decision makers. Karen also noted, with a lighthearted tone and plenty of emojis like 👍💼, that LinkedIn is remarkably less toxic than other social networks, making it the perfect space for professional discourse and networking. Her practical advice covered how to optimize visibility by posting quality content regularly and engaging with the right people—ensuring that the algorithm boosts those posts to the intended audience. Quality Over QuantityOne major theme of the discussion was the importance of strategy. Karen advised that simply amassing connections isn’t enough; instead, focus on connecting with individuals likely to engage with your content. For instance, linking up with key freelance marketing experts can make a huge difference in how many likes, comments, and shares your posts receive. Karen also explained the nuances of LinkedIn’s algorithm: if your posts fail to captivate within the first hour, they’re likely to vanish from view. Therefore, she recommended that each post should be crafted with a strategic aim—curating a network that is genuinely interested and responsive. ✨🔗 Content is KingSwitching the conversation to content creation, Karen shared her fondness for using unedited, authentic videos rather than overly polished productions. According to her, real-life authenticity wins the day as video content generates memorable impressions—often leading to face-to-face interactions after an online encounter. She also discussed the benefits of posting pictures, particularly selfies, which help humanize your brand and build a recognizable persona. Karen noted that every piece of content, whether it be a thought-provoking post or a relatable video, should invite conversation and encourage organic engagement from the right audience. 📹🤳 Insider Tips and TricksThe conversation soon moved into some insider tactics for both organic reach and paid strategies. Karen explained the distinctions between impressions, likes, and comments on LinkedIn. She stressed that beyond the jargon, real engagement comes when posts invite thoughtful discussion—not just automated group responses. Additionally, she touched on LinkedIn advertising options such as thought leadership ads and lead generation forms, which pre-populate user details to reduce friction. Derek chimed in with his own experiences, humorously remarking on how even the smallest strategic adjustments can signific...

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