What if you could put your ads right in front of your competitors’ customers, or even people who were at last month’s big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it’s setting up a digital perimeter around a rival’s storefront, a bustling gym, a university campus, or even a police station (hello, lawyers), geofencing lets you get incredibly precise with your marketing.

We’ll break down practical examples for local businesses like chiropractors, attorneys, salons, and more. Plus, we’ll explain how “lookback” windows let you target people who were in a location days or weeks ago, so you don’t miss out once they’ve left.

Follow us for more local marketing tips at

Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.

Most small businesses only send emails when they’re pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we’ll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending.

We’ll start with welcome emails that make a powerful first impression and set the stage for your relationship. Then we’ll talk about how to create newsletters that actually add value (hint: it’s not just about your latest coupon). You’ll hear ideas for inviting customers to events, gathering valuable feedback through simple surveys, and crafting clever re-engagement campaigns that pull inactive subscribers back in.

• Welcome Emails
• Newsletter Updates
• New Inventory
• Event Invitations
• Survey or Feedback
• Re-engagement Campaigns
• Testimonial or Google Reviews
• Product Advice

Follow us for more local marketing tips at

Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.

What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smarter, more profitable marketing systems. Whether you're stuck in reactive mode or ready to level up, this episode shows you how to shift your thinking and make marketing finally work for you.

Follow us for more local marketing tips at

Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.