What if understanding your customer’s behavior could unlock deeper loyalty and drive smarter marketing? In this Spotlight episode, Annika Everson, founder of The Loopology, shares her powerful journey from corporate life to launching a business that helps companies decode customer behavior through data, psychology, and connection.

If you’re an entrepreneur, marketer, or just curious about what really drives customer decisions, this conversation offers a fresh, actionable perspective that can shift how you see your audience.

🔍 What you'll learn:

• How behavioral science informs better marketing
• The role of identity and community in customer retention
• Why collecting the right data matters more than collecting all data
• How small businesses can use psychology to compete with big brands
• Annika’s personal leap from stability to innovation
• Practical tips for aligning marketing with human behavior

📍 Recorded at PodcastCrew Studio, Robbinsdale, MN

👤 Guest Bio:
Annika Everson is the founder of The Loopology
, a brand loyalty and data strategy company that helps businesses build strong emotional connections with their customers. Connect with her:

• LinkedIn
  
  
• Facebook
  
  
• Email: annika@theloopology.com
  
  

📈 #customerloyalty #marketingpsychology #behavioralscience #entrepreneurship #smallbusinessmarketing #brandingstrategy #dataanalytics #womeninbusiness #mindsetmatters #theloopology

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