Cash flow management isn't just about tracking dollars—it's the oxygen that keeps your business alive. As Dave Worden and Duarne Bernhagen explore in this eye-opening conversation, most business owners are flying blind without proper cash flow projections, making decisions based on bank balances rather than comprehensive financial visibility.

Through practical examples and real client scenarios, they break down why creating a baseline cash flow projection should be your first priority. Starting with your current bank balance, mapping known inflows and outflows by week for the next 12 months provides the foundation for all strategic business decisions. Only after establishing this baseline should you model "what-if" scenarios for growth initiatives or new investments. Without this foundation, you risk overcommitting resources or running out of cash mid-project.

The hosts share powerful strategies for improving your cash position without changing your core business model. Simple adjustments like invoicing promptly, offering early payment discounts, and negotiating better payment terms with vendors can dramatically impact your cash flow. Meanwhile, evaluating how you spend your working hours reveals whether you're truly prioritizing revenue-generating activities or getting lost in administrative tasks during prime business hours.

Perhaps most compelling is their discussion of business focus—challenging the common belief that diverse revenue streams are always beneficial. Looking at giants like Amazon (books), Apple (computers), and McDonald's (standardized meals), they demonstrate how mastering one core offering creates the foundation for later expansion. This focus not only improves cash flow but clarifies marketing messages and customer expectations.

Ready to transform your business decision-making? Join our Triumph Mastermind community where we dive deeper into these strategies with daily Q&A sessions, weekly strategy calls, and ongoing support to help you implement these principles in your specific business.

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