Are you giving free testimonials and not getting anything in return? In this episode of Master the Media, Amy Gorin shares why your words as a health professional are worth way more than you might think and why brands should be paying for them. She talks through real examples, what brands are really using your name and image for, and what you should be charging. Amy also explains the few times it actually makes sense not to charge, like with coaching programs. Don’t forget to grab her free pricing guide so you know exactly what to ask for next time a brand comes your way.

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Episode highlights:
(0:00) Intro
(2:06) What is a testimonial and why it’s valuable
(3:14) How brands use your name and likeness
(5:48) Supplement brand examples and legal disclaimers
(8:28) Pricing testimonials and packaging them with other services
(11:43) When testimonials are unpaid
(14:55) Always charge for brand endorsements
(16:38) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever had a brand say, “We don’t have a budget,” and wondered if that’s the end of the conversation? It doesn’t have to be. In this episode of Master the Media, Amy Gorin shares real talk about how to turn those “nos” into paid opportunities. You’ll learn why getting a “no” isn’t always bad, and how a little research and the right pitch can open big doors. Amy even shares the story of how one pitch to Panda Express, after being turned down, ultimately led to a paid consulting job and later, a spokesperson role. She also explains why emailing beats DMing, and why there’s way more to brand deals than just social media posts. If you’re a health pro who wants to get paid to work with brands you love, this one’s for you.

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Join the Master the Media Facebook group: https://www.facebook.com/groups/680900019458808

Episode highlights:
(0:00) Intro
(2:12) Why brands respond “No budget”, and what it means
(3:59) Why brands reject pitches and how to handle them
(6:27) Why social media DMs often don’t lead to paid deals
(7:34) Crafting a strong, targeted pitch
(9:31) Panda Express case study
(13:19) What makes a pitch compelling
(17:14) From small projects to five-figure partnerships
(19:18) Action step: Identify a brand’s pain points and pitch strategically
(19:44) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you a healthcare pro trying to stand out and land those high-paying brand deals, even if you don’t have a huge following on social media? In this episode, Amy Gorin shares a surprisingly simple tip that could make a big difference: adding an “As Seen In” section to your website.

Amy breaks down how just a handful of media features, like ABC, Forbes, and EatingWell, can go a long way in building trust with both brands and clients. She’ll walk you through how to pick the right logos, where to place them, and why this one tweak to your homepage can boost your credibility, attract the kind of clients you really want, and even grow your income.

Whether you’re a dietitian, doctor, health coach, or somewhere in between, this is a smart move you can start using right away.

🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening June 17 & 19. Details at masterthemedia.co/QA/

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Follow Amy’s IG: https://www.instagram.com/masterthemedia

Episode highlights:
(0:0) Intro
(2:45) What is an “As Seen In” section?
(5:03) How media connections help land paid brand deals
(5:58) The ideal number of media features to showcase
(10:31) Where to place your “As Seen In” for best impact
(14:04) Using media features to get more clients
(15:40) Extending this strategy to social media bios
(17:24) Free resources to help you get featured
(18:14) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!