Join hosts Marney Reid and Erika DeLeon for a conversation about the new era of business development and sales strategies.

In this episode, they discuss:

• Why traditional sales models fall short — and how indecision, not competition, has become the biggest barrier to growth.

• What today's customers actually respond to — a partner who understands their world, not a pitch or pressure‑based close.

• How to build a modern BD team — one that creates clarity, trust, and long‑term relationships instead of transactional wins.

• Why early customers shape your entire growth strategy — and how treating them like partners accelerates scale.

• How small companies can outperform giants — by leveraging agility, responsiveness, and white‑glove execution.

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity.

In this episode, they discuss:

· How to build the right mix of surgeons, including why you need both seasoned KOLs and early‑career voices — and even the "haters."

· How to structure VOC sessions that actually work — and avoid the common traps companies fall into.

· What surgeons really look for when deciding whether to participate and give honest feedback.

· How to prepare internally so your team is aligned, focused, and ready to act on insights.

· What separates high‑impact VOC sessions from forgettable ones, with real examples from the surgeons.

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity.

In this episode, they discuss:

• How to set consultants up for success by aligning leadership, defining the problem clearly, and preparing the culture for change.

• The five most common reasons consulting engagements fail — and how to avoid each one with intentional planning and communication.

• Why internal ownership, capacity, and access to data are essential for turning consultant recommendations into real organizational outcomes.

• Practical steps leaders can take before a consultant ever walks in the door to ensure their initiative becomes a win for the company.

Join hosts Marney Reid and Erika DeLeon for a deep dive into the leadership challenges that drain momentum and the strategies that transform wasted effort into lasting impact.

In this episode, they discuss:

• Spotting the hidden "time traps" that quietly derail growth—like chasing too many priorities, messy meetings, or overcomplicated plans—and learn how to recognize them before they stall momentum.

• Practical frameworks and tools (EOS Rocks, OKRs, Eisenhower Matrix, Essentialism) that help leaders clarify priorities, protect focus, and simplify execution.

• Messaging and branding insights on how to avoid generic, committee-driven communication and instead craft clear, goal‑aligned narratives that resonate with the right audience.

• Actionable fixes for leadership habits—from structuring meetings to saying empowered "no's"—that transform wasted cycles into traction, alignment, and accelerated results.

Listen to the full episode and explore more at:

https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon for a deep dive into one of healthcare's toughest questions... how do you measure the impact of medical education when you can't tie it directly to revenue?

In this episode, they discuss:

• Why education is the bridge between innovation and safe application.

• How to stay compliant with AdvaMed guidelines while still demonstrating value.

• Real-world KPIs for measuring education effectiveness, from behavioral intent and clinical adoption to patient safety outcomes.

• The operational structures that protect integrity and maintain independence between education and sales.

Because in healthcare, not every return is financial — some are measured in trust, safety, and better outcomes.

Listen to the full episode and explore more at:

https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon for a candid conversation on when to bring in outside expertise — and how to do it effectively.

In this episode, they discuss:

• When to add fractional or consulting support to expand your team's bandwidth.

• How external experts can accelerate strategic initiatives, streamline operations, and refine go-to-market execution.

• Real-world examples of hybrid models that helped organizations scale faster and build stronger teams.

• Key questions to ask before deciding whether to outsource, hire, or upskill from within.

It's not about fixing what's broken — it's about accelerating what's possible.

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as they talk about planning for next year's budget. On this episode they will discuss:

• Aligning your budget with strategic priorities—not just repeat last year's spend.
• Ways to implement smart planning tactics, from capacity audits to fractional support and leadership development.
• How consultants can help regain momentum, refine go-to-market strategy, and drive results.

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as they talk about budgeting strategies for mid-sized and small cap companies in the healthcare space. On this episode they will share how to:

• Evaluate and Evolve: Take a clear-eyed look at last year's budget strategy—what delivered measurable value, what stalled, and where recalibration is needed to align with next-year priorities.
• Spot the Gaps Before They Widen: Identify underfunded areas and leadership bandwidth constraints that could hinder performance. Proactively addressing these gaps ensures operational goals and key performance indicators stay within reach.
• Budget with Precision: Focus your review on the levers that drive impact—resource allocation, leadership capacity, and alignment with strategic objectives. A targeted approach now sets the tone for a budget that's not just approved, but activated.

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos