Join hosts Marney Reid and Erika DeLeon for a conversation about the new era of business development and sales strategies.

In this episode, they discuss:

• Why traditional sales models fall short — and how indecision, not competition, has become the biggest barrier to growth.

• What today's customers actually respond to — a partner who understands their world, not a pitch or pressure‑based close.

• How to build a modern BD team — one that creates clarity, trust, and long‑term relationships instead of transactional wins.

• Why early customers shape your entire growth strategy — and how treating them like partners accelerates scale.

• How small companies can outperform giants — by leveraging agility, responsiveness, and white‑glove execution.

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity.

In this episode, they discuss:

· How to build the right mix of surgeons, including why you need both seasoned KOLs and early‑career voices — and even the "haters."

· How to structure VOC sessions that actually work — and avoid the common traps companies fall into.

· What surgeons really look for when deciding whether to participate and give honest feedback.

· How to prepare internally so your team is aligned, focused, and ready to act on insights.

· What separates high‑impact VOC sessions from forgettable ones, with real examples from the surgeons.

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity.

In this episode, they discuss:

• How to set consultants up for success by aligning leadership, defining the problem clearly, and preparing the culture for change.

• The five most common reasons consulting engagements fail — and how to avoid each one with intentional planning and communication.

• Why internal ownership, capacity, and access to data are essential for turning consultant recommendations into real organizational outcomes.

• Practical steps leaders can take before a consultant ever walks in the door to ensure their initiative becomes a win for the company.