Account-based marketing is supposed to focus your efforts—but what if your ICP is actually shrinking your pipeline? In Part 1 of our ABM Misfires series, we break down one of the most common ABM mistakes: building an ICP that’s too narrow (and getting narrower over time). You’ll learn why “in-market only” ABM limits growth, how the 95/5 rule reshapes your strategy, and what high-performing teams do to balance demand capture and demand generation.

Plus, we dig into what it really looks like to operationalize AI in marketing, featuring workflow lessons from OpenAI’s communications team—moving beyond experiments and into repeatable daily execution.

If you’re leading ABM, demand gen, or growth marketing in B2B, this episode is packed with strategy you can apply immediately. Episode Resources: ABM Misfires, Part 1: Your ICP is Too Narrow, and it's Shrinking Your Pipeline https://www.marketing.endeavoredge.com/strategy/article/55342766/abm-misfires-your-icp-is-too-narrow-and-its-shrinking-your-pipeline?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260112094&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V PipelineOperationalizing AI: How to actually use AI tools in your day-to-day https://www.marketing.endeavoredge.com/data-and-tech/article/55342492/operationalizing-ai-how-to-actually-use-ai-tools-in-your-day-to-day?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260112094&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V

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To start 2026, MarketingEDGE keeps things practical with AI advice you can use immediately. This episode breaks down why visibility in AI-driven search is shifting from keywords to brand authority—and how credibility and trust now determine which brands get cited.

We also share simple ways to use free AI tools to generate ideas, refine copy, repurpose content, and plan social posts—without adding budget or headcount.

In this episode, you’ll learn:

• Why AI search favors authority over keywords

• How brands earn visibility in AI-powered results

• Ways to use free AI tools for social content and planning

• How to work faster without losing brand voice

  Episode Resources

  Want More Visibility in AI Search? Focus on Brand Authority, Not Just Keywords

  https://www.marketing.endeavoredge.com/trends/article/55338170/want-more-visibility-in-ai-search-focus-on-brand-authority-not-just-keywords?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251230107&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

  Smarter Social Media Marketing with AI—No Big Budget Required

  https://www.marketing.endeavoredge.com/return-on-investment/article/55340892/how-b2b-marketers-can-boost-social-media-with-free-ai-tools?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251230107&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

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AI is everywhere in marketing—but most teams are still struggling with the basics. In this episode of MarketingEDGE, we break down why so many AI initiatives fail to deliver ROI and what separates high-performing teams from those stuck in pilot mode.
 We also explore how pairing first-party data with AI can unlock smarter targeting, personalization, and campaign performance in a cookieless world.
 In this episode, you’ll learn: - Why most marketers struggle to measure AI impact - The biggest barriers to successful AI adoption - How first-party data fuels better AI-driven campaigns - Where AI creates real leverage in targeting and optimization Episode Resources 2025 Marketing AI Insights: Barriers, Risks, and Readiness https://www.marketing.endeavoredge.com/data-and-tech/article/55339046/2025-marketing-ai-insights-barriers-risks-and-readiness?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= How to Harness the Power of AI with First-Party Data for Your Next Campaign https://www.marketing.endeavoredge.com/data-and-tech/article/55339207/how-to-harness-the-power-of-ai-with-first-party-data-for-your-next-campaign?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

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In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing KPI—and how retention, trust, and experience tie directly to long-term performance.

Then, we cut through the hype with 2025 Marketing AI Insights, exploring where AI is delivering real ROI, how AI agents are moving into core marketing strategy, and how customers actually feel about AI in marketing.

You’ll learn:

• Why loyalty matters more than ever
• Where AI is driving real marketing returns
• How top teams are using AI strategically

Episode Resources

Turning Customer Loyalty into a Board-Level Growth Metric - https://www.marketing.endeavoredge.com/strategy/article/55337831/turning-customer-loyalty-into-a-bo… 2025 Marketing AI Insights: Growth, Usage, and Trends - https://www.marketing.endeavoredge.com/data-and-tech/article/55338353/2025-marketing-ai-insights-gr…

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On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and performance stay intact. We also cover how to take your optimization strategy into the AI era, starting with some GEO tips!

Episode Resource

https://www.marketing.endeavoredge.com/data-and-tech/article/55330162/ai-prompt-building-for-b2b-ma…

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On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how as click-through rates plummet due to GenAI search results that stop buyers in their tracks, marketers are aiming to secure their share of voice through targeted GEO experiments, and we continue our AI misconceptions series, highlighting what could be holding your marketing back and how to leverage AI responsibly.

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On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how common misconceptions about AI in marketing can limit success and discover how to use AI effectively and ethically, and dive into how blogs became the most measurable, trusted assets in digital strategy.

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