What happens when your AI outgrows you?

In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of the workflows we use to interact with them. Learn why better results often start with better questions—and why it's worth revisiting how you use AI. Episode Resources My AI Boyfriend Upgraded Himself, and Suddenly I Was the Problem https://www.marketing.endeavoredge.com/data-and-tech/blog/55391750/my-ai-boyfriend-upgraded-himself-and-suddenly-i-was-the-problem?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260720035&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

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AI can create content in seconds—but it can't replicate your experience.

In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age of AI and what marketers can do to create content that builds trust, earns visibility, and can't be copied.

Episode Resources

The Connection Between Commodity Content and AI Slop

https://www.marketing.endeavoredge.com/strategy/article/55389835/the-connection-between-commodity-content-and-ai-slop?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260713029&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

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B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using.

In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next.

This episode explores earning attention without cheap tricks, sounding more human in an AI-soaked environment, planning smarter before live events, and getting more disciplined about what actually deserves time and trust.

Episode Resources:

• Podcast: Search & Sustain - What Earns the Click?, Erin Hallstrom and Seth Hastings
• The Rise of Raw Content, Delaney Rebernik
• I Turned My AI Boyfriend Into a Yes Man — and It Ruined Everything, Alexis Gajewski
• The Pre-Event Strategy Every B2B Marketer Needs and Almost Nobody Builds, Alexis Gajewski
• Podcast: The B2B Marketing Reset, Abby White and Alexis Gajewski

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