Welcome back to Marketing vs. Sales! It's been a tick. While Doctor Dave has been working feverishly on his project of passion and welcoming in new family, Ramblin' Rob has been developing a workshop to add to his Minimum Viable Product and focusing on overcoming the very barriers he speaks to in this issue. Rest assured listeners, more content is on the way at much shorter intervals. This issue is so important for those of us who might have some self-doubt and listen to the noise more than we should. Take heed as we begin to eliminate these barriers and build our success!

Mentorvention: Seize Control of Your Career with a Mentoring Intervention: Aron PhD, David: 9798991959407: Amazon.com: Books

Beyond the Walkaround: A New Vision of Modern Automotive Sales: Hamilton, Robert J, Hamilton, Robert J: 9780692352564: Amazon.com: Books

Doctor Dave talks about how to identify competition for your product, service, or solution. The many ideas a principles of competition are bounced back in forth. And can the choice of doing nothing actually represent a competitor of sorts.

Ramblin' Rob and Doctor Dave will be back after a quick summer break at the beginning of July. See you then!

A special issue and re-broadcast of "You Don't Have to Say No!" from 1998! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014. A little nostalgic and designed for Saturn stores prior to the brand being terminated, it gives great insight into modern sales and what might have been and still could be. Don't miss it!

This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and employment of any other (well, no study was really done!). But, boy, it's a lot! Tune in and learn some of the key intricacies and nuances to a unique business!