Marketing to the 1%: Google Ads Strategies for Luxury Brands with Janina Downey
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Marketing to the 1%: Google Ads Strategies for Luxury Brands with Janina Downey
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How do you run Google Ads when the goal isn’t just clicks—but credibility, exclusivity, and long-term brand value?
In this episode of the Paid Search NYC podcast, we sit down with Luxury Senior Digital Marketing Manager Janina Downey whose background spans high-end travel, lifestyle, and purpose-driven brands.
Together, we dive into what it really takes to succeed in the luxury space—from building campaigns that reflect elevated brand identities to navigating full-funnel strategies for high-consideration purchases.
Whether you’re working with affluent audiences or aspiring to break into the luxury market, this episode is packed with insights on how to combine performance, creativity, and brand integrity in your paid search strategy.
00:20 - Introduction
00:50 - Background
06:40 - Current
09:28 - Luxury
12:32 - Creative
16:18 - Key Differences
18:14 - Time
20:32 - Funnel Conversion
21:05 - Balance
23:53 - Video
25:29 - AI Tools
27:10 - Expertise
31:30 - The Future