エピソード

  • "Topical Authority vs. Backlinks: What Drives SEO More?"

    "Topical Authority vs. Backlinks: What Drives SEO More?"
    2025/09/03
    In this episode, we delve into the evolving SEO landscape by comparing two powerful forces: Topical Authority and Backlinks. Discover how search engines prioritize true expertise alongside trust signals, and learn why a balanced strategy focusing on authoritative content and natural backlinks is the key to sustainable success. Whether you're a marketer, content creator, or business owner, understanding this dynamic can transform how you approach your digital presence. Tune in for a thoughtful exploration that will equip you with insights to elevate your SEO game to the next level.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    4 分
  • "SGE (Search Generative Experience) & The Future of Rankings"

    "SGE (Search Generative Experience) & The Future of Rankings"
    2025/08/26
    In this insightful episode, we delve into the revolutionary Search Generative Experience (SGE) and how it is transforming the future of internet rankings. Discover how generative AI is reshaping the way we find information, shifting from traditional keyword-based searches to personalized, conversational journeys that anticipate user intent. Explore the evolving landscape of SEO and the exciting opportunities and ethical considerations this new era brings for businesses, creators, and digital marketers alike. Join us as we envision a smarter, more intuitive web experience that’s taking shape through the powerful blend of human creativity and AI innovation.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    3 分
  • "Semantic SEO: Structuring Content for Meaning"

    "Semantic SEO: Structuring Content for Meaning"
    2025/08/26
    In this episode, we journey into the transformative world of Semantic SEO — a strategy that goes beyond keywords to focus on meaning and context in digital content. Discover how structuring your content around topics, entities, and user intent enhances both search engine understanding and user experience. We unpack the power of natural language, semantic connections, and structured data to show how they can boost your site's relevance and visibility. Whether you're a marketer, content creator, or curious listener, find invaluable insights on embracing this modern approach for lasting digital success.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    4 分
  • "EEAT & Google’s Quality Raters: What Really Matters Now"

    "EEAT & Google’s Quality Raters: What Really Matters Now"
    2025/08/23
    In this engaging episode, we unravel the evolving significance of EEAT — Expertise, Authoritativeness, and Trustworthiness — and how Google’s Quality Raters play an instrumental role behind the scenes to maintain search integrity. Discover how content creators and businesses must adapt in the age of AI and misinformation to build genuine trust and authority. Tune in to learn actionable insights to elevate your content and thrive in the ever-changing digital ecosystem.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    3 分
  • "EEAT & Google’s Quality Raters: What Really Matters Now"

    "EEAT & Google’s Quality Raters: What Really Matters Now"
    2025/08/22
    In this engaging episode, we unpack the evolving importance of EEAT — Expertise, Experience, Authoritativeness, and Trustworthiness — in Google's search quality framework. Discover how Google's human Quality Raters play a critical role in shaping what content ranks and why authenticity and credibility matter more than ever in 2024. Whether you're a content creator or an avid web user, gain valuable insights on navigating and thriving in today's digital landscape with trusted, reliable information. ---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    4 分
  • "EEAT & Google’s Quality Raters: What Really Matters Now"

    "EEAT & Google’s Quality Raters: What Really Matters Now"
    2025/08/22
    In this episode, we unravel the essential components of EEAT — Expertise, Experience, Authoritativeness, and Trustworthiness — and why these factors are critical in Google's ranking and evaluation process. Join us as we explore how Google’s human Quality Raters influence the online content ecosystem and what creators can do to align their work with these evolving standards. Whether you're a content creator, marketer, or digital enthusiast, learn practical insights to build credibility and trust in your digital presence. Dive into the heart of EEAT and discover what really matters now to succeed online.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    5 分
  • "Zero-Click Searches: Winning Without the Click"

    "Zero-Click Searches: Winning Without the Click"
    2025/08/13
    In this episode, we explore the fascinating rise of zero-click searches and what they mean for users, marketers, and content creators. Discover how answers delivered instantly on search engine results pages are changing the digital landscape and why visibility without clicks can still be a powerful win. Join us as we unpack strategies to adapt and thrive in this evolving ecosystem, turning fleeting moments of attention into lasting brand trust.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    3 分
  • AI & SEO: How Search is Evolving in 2025"

    AI & SEO: How Search is Evolving in 2025"
    2025/08/06
    In this episode, we dive into the remarkable evolution of search in 2025, where AI revolutionizes how we discover and engage with information. From AI-powered natural language interactions and predictive analytics to multimodal search innovations, we uncover how businesses and users alike are transforming their approach to SEO. Join us as we explore the exciting future of search, the ethical considerations it brings, and how embracing AI can unlock a richer, more personalized digital experience.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
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    3 分