Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America’s most influential trend spotter, Michael has helped brands like Apple, American Express, and Mercedes-Benz anticipate the future. In this episode, he breaks down the difference between fads and lasting Uber Trends, explores the rise of AI and transparency, and shares how businesses can turn emerging shifts into real opportunities.

Today we discussed:

00:00 Start
01:03 Meet Michael Tchong
02:04 What Are Uber Trends?
03:08 Uber Trends in Action
03:56 Breaking Down Uber Trends
04:31 Time Compression Explained
05:27 My Trend-Watching Journey
07:27 Trends vs. Fads
09:22 Using Trends for Business
11:26 Digital Marketing & AI Boom
14:35 Customer Experience Wins
15:47 The Transparency Revolution
20:24 How to Spot Trends
22:27 Critical Data Analysis

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