Are you spending hours polishing content that no one will read - or worse, never publishing at all?

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) tackles the hidden cost of perfectionism for local leaders, businesses, and community organizations. If you’re constantly overwhelmed, this mindset shift might be exactly what you need.

This episode covers:

• How perfectionism leads to burnout and inaction
• Why digital content doesn’t need to be flawless
• When “good enough” is actually great
• Why it’s easier to edit something than to create from scratch
• How to budget your time instead of letting tasks consume it
• What Dan Martell’s “80% awesome” principle means for your marketing
• How to start getting results fast with less stress

Whether you’re running a Main Street, Chamber, DMO, nonprofit, or small business, this episode gives you permission to stop obsessing—and start doing.

💡 Pro tip: You can’t get more time, but you can reclaim the time you’re wasting on things that don’t really matter.

Your community is watching what you do - far more than what you say.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) challenges local leaders, staff, and board members to practice the same collaboration and marketing behaviors they expect from others.

This episode covers:

• Why leaders must model marketing and collaboration practices
• How poor habits erode credibility and participation
• The danger of “I didn’t have time” as a leadership excuse
• How board members can set the tone for local engagement
• How automation makes it easy to lead by example
• The ripple effect when your board walks the talk

Whether you’re a Main Street director, Chamber leader, DMO, or board member, this episode will help you turn good intentions into visible action that inspires others.

💡 Pro tip: If you want others to participate, make it easy - and start by doing it yourself.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/

The holiday season is your biggest opportunity to create momentum - if you do it right.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) shares practical, creative, and proven ideas that Main Streets, Chambers, DMOs, and small businesses can use to turn the holidays into a marketing engine.

This episode covers:

• How to use seasonal content to support your local businesses
• Promotion ideas like 12 Days of Christmas and giveaways
• How to turn holiday campaigns into profit centers
• Building momentum before, during, and after your event
• Using blogs, newsletters, and social to multiply your reach
• How to grow your email list while making an impact

Whether you want more foot traffic, engagement, or revenue, these tactics are built to deliver.

💡 Pro tip: Combine content and incentives to drive participation - then reuse it to tell your story.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/