エピソード

  • How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts

    How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts
    2026/06/07
    In this episode, Lucas and Luna break down the story of a B2B SaaS startup that generated over $500,000 in enterprise contracts from a single, strategically crafted case study. They walk through how the company identified a high-value customer, documented results in a narrative format rather than a dry PDF, and distributed it through sales sequences and social media. Key tactics include selecting a customer with measurable ROI, using a 'before and after' structure, and repurposing the case study into a one-pager, a video, and a slide deck. The hosts also discuss common mistakes like making it too product-focused and why you need explicit permission from the customer. This episode provides a concrete template for early-stage startups looking to build social proof without a big marketing budget. #CaseStudy #B2BMarketing #EnterpriseSales #ContentMarketing #SocialProof #StartupGrowth #SalesStrategy #CustomerSuccess #MarketingTactics #FounderLedMarketing #ScrappyMarketing #MarketingForStartups #Business #Marketing #Entrepreneurship #B2BSaaS #LeadGeneration #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Airtable Base to Land 1000 Leads

    How a Startup Used a Single Airtable Base to Land 1000 Leads
    2026/06/07
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into an early-stage growth story you won't hear on the usual SaaS playbooks. The founders of a small B2B analytics startup had zero budget and no marketing team — but they had one powerful tool: Airtable. They built a public database of industry benchmarks, shared it on LinkedIn and Twitter, and watched it generate over 1,000 qualified leads in two weeks. The hosts break down exactly why this worked — the psychology of free data, the viral loop of 'here's what your peers are doing', and how the team used Airtable's sharing permissions to capture emails without a gated form. Along the way, they discuss why 'content marketing' is often overcomplicated, and why a simple, useful spreadsheet can beat a polished blog post for early-stage traction. Lucas also shares a quick tip on how to structure a public database that feels valuable enough to link back to. #Marketing #Startups #ContentMarketing #GrowthHacking #Airtable #LeadGeneration #B2BMarketing #FounderLedMarketing #ScrappyTactics #EarlyStageGrowth #DataMarketing #ViralLoops #LinkedInMarketing #TwitterMarketing #SpreadsheetMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Conference Talk to Land 3000 Leads

    How a Startup Used a Single Conference Talk to Land 3000 Leads
    2026/06/06
    Episode 35 of Marketing for Startups with Fexingo dives into a razor-sharp tactic that most early-stage founders overlook: the conference talk as a lead generation engine. Lucas and Luna unpack the story of a B2B SaaS startup that secured a 20-minute slot at a mid-tier industry event and turned it into over 3,000 qualified leads in 48 hours. They break down the pre-talk audience seeding strategy, the structure of the talk itself (no product pitches, just a framework that solved a real pain point), and the post-talk follow-up sequence that transformed passive viewers into active inbound leads. Expect specific metrics, a play-by-play of the speaker's landing page funnel, and tactical takeaways you can apply to your next conference appearance—whether you're speaking at a 200-person meetup or a 5,000-attendee conference. No fluff, just a repeatable system for turning 20 minutes on stage into a pipeline that fuels months of growth. #ConferenceMarketing #LeadGeneration #B2BSaaSMarketing #EventMarketing #SpeakerFunnel #InboundMarketing #StartupGrowth #ContentMarketing #SalesFunnel #SpeakingStrategy #LeadMagnet #MarketingStrategy #BusinessPodcast #FexingoBusiness #StartupMarketing #EarlyStageGrowth #ScrappyTactics #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How a Startup Grew by Buying Competitor Keywords

    How a Startup Grew by Buying Competitor Keywords
    2026/06/06
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna explore the tactic of buying competitor brand keywords for paid search. They break down the strategy behind bidding on terms like a rival's name or product, using the example of a B2B SaaS startup that spent $5,000 on competitor keywords and generated $80,000 in pipeline in 90 days. Lucas explains the legal gray area, the landing page approach, and why you need a high-converting offer to make it work. Luna questions whether it's worth the risk of brand backlash or ad fatigue. They also discuss how to measure success and when to pull the plug. If you're a founder with a small ad budget, this episode gives you a concrete framework to test one of the most controversial plays in performance marketing. #CompetitorKeywords #PaidSearch #PPC #B2BSaaS #StartupMarketing #AdWords #SEM #MarketingStrategy #GrowthHacking #FexingoBusiness #BusinessPodcast #MarketingForStartups #BrandBidding #GoogleAds #PerformanceMarketing #LandingPage #StartupGrowth #ScrappyMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Startup Used a Single Twitter Thread to Land 5000 Signups

    How a Startup Used a Single Twitter Thread to Land 5000 Signups
    2026/06/05
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down the exact strategy behind a B2B SaaS company that generated 5,000 signups from a single Twitter thread — with zero paid promotion. They walk through the thread structure, the hook that drove virality, how the founder threaded together data and storytelling, and why Twitter's algorithm rewards long-form content over short posts. They also discuss how to repurpose a viral thread into other channels, including LinkedIn and email, to extend its shelf life. The episode includes a specific case study of a startup that used this tactic to land enterprise customers and raise a seed round. If you're a founder or marketer looking for low-cost, high-impact growth tactics, this one's for you. #TwitterThread #ViralMarketing #GrowthMarketing #ContentMarketing #B2BSaaS #StartupGrowth #OrganicMarketing #FounderLedMarketing #SocialMediaStrategy #MarketingStrategy #StartupMarketing #ViralContent #ScrappyMarketing #GrowthHacking #TwitterStrategy #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How One Startup Used a Single Instagram DM to Land 500 Beta Users

    How One Startup Used a Single Instagram DM to Land 500 Beta Users
    2026/06/05
    In this episode of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics, Lucas and Luna dive into a single, replicable tactic that landed 500 beta users in under a week. They dissect how a fintech startup called Pennywise (fictional name but real strategy) used personalized Instagram DMs — not ads, not influencers — to recruit power users from a competitor's comment section. They break down the exact message template, the targeting logic (people who commented on a specific post from Mint), the follow-up cadence, and the surprising conversion rate. Listeners will learn why this worked in mid-2026, how to avoid coming off as spammy, and how to scale a one-to-one outreach channel without burning out. No budget required, just a phone and a spreadsheet. #InstagramDM #GrowthHack #UserAcquisition #ScrappyMarketing #FounderLed #BetaLaunch #Fintech #Pennywise #SocialMediaOutreach #DirectMessage #ColdDM #MarketingStrategy #StartupGrowth #EarlyStage #Fexingo #FexingoBusiness #BusinessPodcast #StartupMarketing Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How a Startup Used a Single Google Doc to Land 1000 Signups

    How a Startup Used a Single Google Doc to Land 1000 Signups
    2026/06/04
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into the story of how a B2B SaaS startup called SyncPad used a single, publicly shared Google Doc to generate over 1,000 signups in 48 hours. They explore the strategy behind creating a 'living document' that provided real value to a niche audience, the role of community distribution, and why this scrappy tactic worked better than a polished landing page. Lucas breaks down the exact structure of the doc, the distribution playbook (Reddit, Slack groups, Twitter), and the metrics that mattered. Luna challenges whether this approach is replicable for non-technical founders. A practical, low-cost growth tactic for early-stage startups. #MarketingForStartupsWithFexingo #Marketing #StartupGrowth #GoogleDocStrategy #ScrappyMarketing #B2BSaaS #SyncPad #GrowthHacking #ContentMarketing #CommunityLedGrowth #FounderLedMarketing #OrganicGrowth #RedditMarketing #SlackMarketing #TwitterMarketing #LivingDocument #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single YouTube Video to Generate 10k Leads

    How a Startup Used a Single YouTube Video to Generate 10k Leads
    2026/06/04
    Episode 30 of Marketing for Startups with Fexingo: Lucas and Luna break down how a B2B SaaS startup turned a single YouTube video into a lead-generation engine, driving 10,000 sign-ups in three months. The case: an early-stage analytics platform called Datadive that had zero brand awareness and a modest ad budget. They invested $2,000 in a 12-minute explainer video targeting a niche search query, optimized the video's description and pinned comment for a lead magnet, and embedded a custom CTA. The result: 10,000 qualified leads, a 40 percent conversion rate to free trial, and a viral loop within industry Slack communities. Lucas and Luna walk through the exact production process, the SEO strategy behind the video's ranking, how they repurposed the content into six blog posts and three LinkedIn carousels, and the key lesson: one high-quality asset can outperform a hundred mediocre ones. They also touch on the psychology of video-based trust-building for early-stage startups. #MarketingForStartups #StartupGrowth #YouTubeMarketing #LeadGeneration #VideoMarketing #B2BSaaS #ContentMarketing #SEOMarketing #GrowthHacking #StartupTips #Datadive #CaseStudy #ViralMarketing #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #EarlyStageGrowth Keep every episode free: buymeacoffee.com/fexingo
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    7 分