『Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics』のカバーアート

Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics

Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics

著者： Fexingo
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Lucas and Luna turn the noisy world of startup marketing into a clear, numbers-driven conversation. Each episode examines one early-stage growth challenge — from zero-budget content strategies to founder-led LinkedIn plays — and dissects what actually moved the needle for companies like Superhuman, Webflow, and Morning Brew. Lucas brings the journalist’s instinct for what’s measurable (CAC, LTV, channel payback periods); Luna pushes for the scrappy tactics that work when your runway is short and your team is small. Together, they avoid hype and focus on repeatable frameworks: how to run a $500 Google Ads test, why a cold email sequence sometimes outperforms a million-dollar launch, or when to kill a channel that isn’t converting. This is for founders, first marketing hires, and anyone who believes good marketing is built on data, not billboards. The show doesn’t pretend there’s one magic playbook — it asks: given your stage and constraints, what’s the next right move? #StartupMarketing #FounderLedMarketing #GrowthHacking #EarlyStageGrowth #ContentMarketing #PerformanceMarketing #GTMStrategy #MarketingMetrics #ScrappyMarketing #B2BMarketing #B2CMarketing #Superhuman #Webflow #MorningBrew #CAC #LTVCAC #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts

    How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts
    2026/06/07
    In this episode, Lucas and Luna break down the story of a B2B SaaS startup that generated over $500,000 in enterprise contracts from a single, strategically crafted case study. They walk through how the company identified a high-value customer, documented results in a narrative format rather than a dry PDF, and distributed it through sales sequences and social media. Key tactics include selecting a customer with measurable ROI, using a 'before and after' structure, and repurposing the case study into a one-pager, a video, and a slide deck. The hosts also discuss common mistakes like making it too product-focused and why you need explicit permission from the customer. This episode provides a concrete template for early-stage startups looking to build social proof without a big marketing budget. #CaseStudy #B2BMarketing #EnterpriseSales #ContentMarketing #SocialProof #StartupGrowth #SalesStrategy #CustomerSuccess #MarketingTactics #FounderLedMarketing #ScrappyMarketing #MarketingForStartups #Business #Marketing #Entrepreneurship #B2BSaaS #LeadGeneration #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Airtable Base to Land 1000 Leads

    How a Startup Used a Single Airtable Base to Land 1000 Leads
    2026/06/07
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into an early-stage growth story you won't hear on the usual SaaS playbooks. The founders of a small B2B analytics startup had zero budget and no marketing team — but they had one powerful tool: Airtable. They built a public database of industry benchmarks, shared it on LinkedIn and Twitter, and watched it generate over 1,000 qualified leads in two weeks. The hosts break down exactly why this worked — the psychology of free data, the viral loop of 'here's what your peers are doing', and how the team used Airtable's sharing permissions to capture emails without a gated form. Along the way, they discuss why 'content marketing' is often overcomplicated, and why a simple, useful spreadsheet can beat a polished blog post for early-stage traction. Lucas also shares a quick tip on how to structure a public database that feels valuable enough to link back to. #Marketing #Startups #ContentMarketing #GrowthHacking #Airtable #LeadGeneration #B2BMarketing #FounderLedMarketing #ScrappyTactics #EarlyStageGrowth #DataMarketing #ViralLoops #LinkedInMarketing #TwitterMarketing #SpreadsheetMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Conference Talk to Land 3000 Leads

    How a Startup Used a Single Conference Talk to Land 3000 Leads
    2026/06/06
    Episode 35 of Marketing for Startups with Fexingo dives into a razor-sharp tactic that most early-stage founders overlook: the conference talk as a lead generation engine. Lucas and Luna unpack the story of a B2B SaaS startup that secured a 20-minute slot at a mid-tier industry event and turned it into over 3,000 qualified leads in 48 hours. They break down the pre-talk audience seeding strategy, the structure of the talk itself (no product pitches, just a framework that solved a real pain point), and the post-talk follow-up sequence that transformed passive viewers into active inbound leads. Expect specific metrics, a play-by-play of the speaker's landing page funnel, and tactical takeaways you can apply to your next conference appearance—whether you're speaking at a 200-person meetup or a 5,000-attendee conference. No fluff, just a repeatable system for turning 20 minutes on stage into a pipeline that fuels months of growth. #ConferenceMarketing #LeadGeneration #B2BSaaSMarketing #EventMarketing #SpeakerFunnel #InboundMarketing #StartupGrowth #ContentMarketing #SalesFunnel #SpeakingStrategy #LeadMagnet #MarketingStrategy #BusinessPodcast #FexingoBusiness #StartupMarketing #EarlyStageGrowth #ScrappyTactics #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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