『Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics』のカバーアート

Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics

Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics

著者： Fexingo
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Lucas and Luna turn the noisy world of startup marketing into a clear, numbers-driven conversation. Each episode examines one early-stage growth challenge — from zero-budget content strategies to founder-led LinkedIn plays — and dissects what actually moved the needle for companies like Superhuman, Webflow, and Morning Brew. Lucas brings the journalist’s instinct for what’s measurable (CAC, LTV, channel payback periods); Luna pushes for the scrappy tactics that work when your runway is short and your team is small. Together, they avoid hype and focus on repeatable frameworks: how to run a $500 Google Ads test, why a cold email sequence sometimes outperforms a million-dollar launch, or when to kill a channel that isn’t converting. This is for founders, first marketing hires, and anyone who believes good marketing is built on data, not billboards. The show doesn’t pretend there’s one magic playbook — it asks: given your stage and constraints, what’s the next right move? #StartupMarketing #FounderLedMarketing #GrowthHacking #EarlyStageGrowth #ContentMarketing #PerformanceMarketing #GTMStrategy #MarketingMetrics #ScrappyMarketing #B2BMarketing #B2CMarketing #Superhuman #Webflow #MorningBrew #CAC #LTVCAC #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Startups Turn Support Tickets Into Sales

    How Startups Turn Support Tickets Into Sales
    2026/09/10
    Most founders treat customer support tickets as noise, a cost center to minimize. But what if those angry or confused messages are actually high-intent sales leads? We break down how one SaaS startup stopped auto-resolving issues and started converting frustrated users into paying customers through empathetic, human-led replies. This is about reframing the post-sale experience as a pre-sale growth engine. #CustomerSupport #StartupGrowth #SaaSGrowth #FounderLedMarketing #ConversionOptimization #CustomerSuccess #B2BSales #ProductLedGrowth #FexingoBusiness #BusinessPodcast #EarlyStageStartups #GrowthHacking #CustomerRetention #SalesStrategy #MarketingTactics #UserExperience #RevenueGrowth #SupportTeam Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Startups Turn User Feedback Into Product Marketing

    How Startups Turn User Feedback Into Product Marketing
    2026/09/09
    Most startups treat customer feedback as a product bug-fix list. This episode argues that the real growth engine lies in turning those complaints into marketing assets. We explore how early-stage companies can use direct user quotes, specific pain points, and unfiltered testimonials to build trust without ad spend. Lucas and Luna discuss the mechanics of mining support tickets for social proof and creating content that speaks directly to prospect objections before they even arrive at your landing page. #StartupMarketing #CustomerFeedback #ProductLedGrowth #FounderLedSales #SocialProof #SupportTickets #ContentStrategy #B2BSaaS #GrowthHacking #UserTesting #TestimonialMarketing #OrganicGrowth #ConversionRateOptimization #VoiceOfCustomer #FexingoBusiness #BusinessPodcast #MarketingTips #StartupGrowth Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Startups Turn Churn Into Retention Revenue

    How Startups Turn Churn Into Retention Revenue
    2026/09/08
    Most startups obsess over acquisition, but retention is where the real margin lives. Lucas and Luna dissect how a mid-sized SaaS company reversed its bleeding by treating churn not as a failure, but as data. They explore the specific mechanics of win-back campaigns, the psychology of re-engagement, and why fixing your onboarding might be cheaper than buying new users. This episode breaks down the unit economics of keeping customers versus acquiring them, using concrete examples from the B2B software space to show how scrappy teams can boost lifetime value without spending a dime on ads. #StartupMarketing #CustomerRetention #ChurnReduction #SaaSGrowth #LifetimeValue #ProductLedGrowth #FounderLedSales #CustomerSuccess #RevenueOperations #MarketingStrategy #BusinessPodcast #FexingoBusiness #LucasAndLuna #GrowthHacking #UnitEconomics #B2BSaaS #RetentionMarketing #EarlyStageStartups Keep every episode free: buymeacoffee.com/fexingo
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    14 分
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