Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
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Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
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Does your brand actually feel human to your audience?
In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.
🎧 Episode: Finding the Human Truth Behind Your Brand
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
In this episode:
Why brands that speak to universal human truths outperform transactional messaging
How to use the 5 Whys technique to uncover deeper motivations
What Calm, Headspace, and aiCMO have in common when it comes to empathy in action
The one question that unlocks emotional resonance: “What was going on in your life before you found us?”
If your marketing isn't landing, it might not be human enough.