Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
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Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
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According to McKinsey, 70% of consumers say their sense of connection to a brand influences their purchasing decisions. Yet many companies still overlook the importance of empathy and purpose in shaping authentic marketing strategies that truly resonate.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Stephen Sakach, Founder and CEO of Zero Company and aiCMO. Stephen brings over two decades of experience helping brands grow through data-driven marketing, AI innovation, and purpose-led leadership. He shares how bringing empathy and intention into marketing strategies creates stronger alignment between technology, teams, and customers.
🎙️ Hosted by Michelle Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How purpose fuels meaningful customer engagement
• Why empathy is key to effective marketing leadership
• Practical ways to balance AI, data, and human connection
• Real-world insights from decades of purpose-driven innovation
🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate team, this conversation will inspire you to bring purpose and empathy to the heart of your marketing and leadership.