『Marketing Together』のカバーアート

Marketing Together

Marketing Together

著者： Shana & Ana
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The podcast where we talk about product Marketing ad BrandingCopyright Marketing Together マーケティング マーケティング・セールス 個人的成功 出世 就職活動 経済学 自己啓発
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  • Celebrity Philanthropy or Brand Strategy? Breaking Down I Love You

    Celebrity Philanthropy or Brand Strategy? Breaking Down I Love You
    2026/07/07
    On his 21st birthday, Jaden Smith parked a food truck on Skid Row and started handing out free vegan meals. Six years later, he's still doing it. So is I Love You genuine philanthropy, or a masterclass in brand strategy? In this episode of Marketing Together, hosts Shana Thomas (brand marketing) and Ana Vazquez (product marketing) break down Jaden Smith's I Love You Restaurant: the nonprofit-meets-fashion-brand model, its "pay-it-forward" funding structure, and how it stacks up against Jon Bon Jovi's JBJ Soul Kitchen and Panera's failed pay-what-you-can experiment. We dig into the branding genius behind the name "I Love You," the transparency gaps in the model, the tension between an $89 merch line and a mission rooted in Skid Row, and whether six years of pop-ups adds up to real, scalable impact, or just really good storytelling.
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    27 分
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