『Marketing Together』のカバーアート

Marketing Together

Marketing Together

著者： Shana & Ana
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10月19日まで。※適用条件あり
Marketing Together is the podcast for marketers who want to do great work and get recognized for it. Co-hosted by Ana Vazquez (product marketing) and Shana Thomas (brand & lifecycle marketing), we break down the real strategies behind product marketing, brand building, CRM, and career growth. Each episode digs into a brand, campaign, or marketing trend with real data, honest hot takes, and actionable takeaways you can apply immediately. From go-to-market strategy and positioning to building your personal brand and navigating the industry with confidence, we cover the topics ambitious marketers actually talk about (just usually not out loud).

New episodes drop weekly during our seasons. Follow so you don't miss one.




Copyright Marketing Together マーケティング マーケティング・セールス 個人的成功 出世 就職活動 経済学 自己啓発
エピソード
  • Brand Inflammation: Why New Balance Spent 15 Years Dying

    Brand Inflammation: Why New Balance Spent 15 Years Dying
    2026/08/26
    Some people are spending billions trying to live to 120. In ths Marketing together podcast we borrow their playbook — VO2 max, inflammation, hormesis — and map it onto brand strategy. Three principles: measure real biomarkers instead of vanity metrics, treat inconsistency as the inflammation that quietly erodes trust, and use adversity to get clearer instead of reactive. Then a full case study on New Balance: a 15-year sales decline, a brand that became a punchline, a CMO who flipped 70% of the budget from activation to brand building, and $9.2B in 2025 sales. A framework for building something that compounds instead of decays.
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    33 分
  • Ca7riel & Paco Amoroso: How Two Best Friends Turned Chaos Into a Marketing Masterclass

    Ca7riel & Paco Amoroso: How Two Best Friends Turned Chaos Into a Marketing Masterclass
    2026/08/20











    Two guys from Buenos Aires met at age six, formed a prog-rock band as teenagers, pivoted to trap, went viral on NPR's Tiny Desk, made an album mocking the industry they'd just broken into, won five Latin Grammys with it, then burned those Grammys on camera. So is Ca7riel and Paco Amoroso's chaos authentic, or the most sophisticated brand narrative in music right now? In this episode of Marketing Together, hosts Ana Vazquez (product marketing) and Shana Thomas (brand marketing) unpack the rise of Argentina's strangest export: the rock nacional roots that explain everything, the 50-million-view Tiny Desk set nobody planned, the PAPOTA short film that preemptively mocked selling out before critics could, and the fictional Sting-run wellness center that framed their comeback album. We dig into serialized storytelling as a career strategy, whether you can critique the machine while winning its trophies, what happens when the burnout in your satire becomes real, and why aggressively Argentine turned out to be the most global move they could have made.
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    33 分
  • The Drop Model: How Crumbl Engineered Demand

    The Drop Model: How Crumbl Engineered Demand
    2026/08/12
    Crumbl's app outranks Domino's, Taco Bell, and Chipotle in the Apple App Store. They hit a billion dollars in annual revenue by late 2024. And they did it by selling cookies that are only available for seven days at a time.

    In this episode of Marketing Together, hosts Shana Thomas and Ana Vazquez break down how a bakery founded in 2017 by two cousins in Logan, Utah, accidentally discovered that scarcity beats availability, and then engineered it into a full demand-generation machine. What started as an operational workaround (they simply couldn't bake enough flavors) became a weekly rotating menu, a Sunday reveal ritual, and a drop model borrowed straight from sneaker culture instead of the restaurant industry.

    We get into the mechanics behind the six-flavor rotation, the pink box that turned unboxing into free organic marketing, the 30-plus person social team, and 9.6 million TikTok following built on #CrumblReview, and why the app, not the viral moment, is where the real business lives. We also dig into where the model gets complicated: algorithm dependency, copycat brands, and the open question of whether Crumbl's 2023 rebrand beyond cookies dilutes the very specificity that built the brand in the first place.

    Because great marketing is never done alone.
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    33 分
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